a comunicano sports | strategy & media intelligence report| June 2026 A strategic analysis of sponsorship economics, the RSN collapse and the architecture of a bigger play Term defined: vMVPD A traditional MVPD, like Comcast or DirecTV, delivers bundled television channels over physical infrastructure it owns or leases: cable lines, satellite transponders, set-top boxes. A … Read more
Ever wonder why there’s so much interest in sports academies worldwide? It’s because they combine the 3P’s: pathway, prestige, and payoff: Families see them as a route to scholarships, elite competition, and professional opportunities, while investors see a growing youth-sports market with strong demand for coaching, facilities, and performance development. Global interest is also fueled … Read more
VinePair published a piece today arguing it is time to move past the Judgement of Paris. Fifty years on, Napa’s reputation is set, the story is stale, and the industry needs a new narrative for a new generation of drinkers. The argument is that California does not need to fight for relevance anymore, and that … Read more
Ever Wonder Where the World’s Biggest Stadium Actually Is? Not Manchester. Not London. Not Barcelona. The world’s biggest stadium is in Ahmedabad, India — and most people couldn’t find it on a map. The Narendra Modi Stadium holds 132,000 people. Not 90,000 like Wembley. Not 95,000 like Camp Nou. Not the proposed 100,000 of whatever … Read more
I came up in sports when the data was a stat line in the morning paper and the fan experience was a hot dog, a bad seat, and a prayer that your team didn’t blow a lead in the ninth. I worked marketing for four professional sports teams. I spent time at a sports licensee … Read more
Most industries talk about AI transformation in the future tense. Sports just moved it to the present tense. Two deals announced this week look like separate news items. They’re not. Together, they signal a structural inflection point that will separate the organizations that thrive in the next decade from the ones that scramble to catch … Read more
Most note-taking apps are still pretending the job is capture. It isn’t. Capture was solved years ago. Tap a button. Speak. Type. Sync. Done. The real problem is what happens next. That’s where almost every “quick note” workflow collapses. You jot down an idea while walking through an airport. You dictate thoughts after a meeting. … Read more
There’s a moment when a company stops being a product and starts being a platform. Then there’s a second, rarer moment when that platform decides it’s actually an intelligence layer. Spotify just declared it’s in that second moment, and the implications reach far beyond music. At its 2026 Investor Day, Spotify’s co-CEOs Alex Norström and … Read more
Gary Bettman does not get enough credit. He has spent 33 years running the most efficiently managed league in North American professional sports, expanding its footprint, negotiating broadcast deals, and managing labor relations in ways that would have broken lesser executives. And now, quietly, he has done something no other commissioner has done. He got … Read more
The Verdict Is In. Now the Real Fight Begins. A jury found Live Nation guilty on every count — and the breakup question just got a lot harder to dodge. Someone I’ve known in the music industry called me the morning after the April 15th verdict. He has managed mid-size touring acts and stadium artists, … Read more
