Forty-six companies. Two hundred ten billion dollars. Zero patience for anyone still treating sports technology as a side bet. That’s the number that should stop every CFO, every league commissioner, every private equity partner still sitting on the sidelines cold. According to new data from ElectroIQ, 46 sports tech unicorns now carry a combined valuation … Read more
The short version Over the past few hours, I went through a portion of my website portfolio and rebuilt the parts that AI agents, not people, read. The pages look identical to those seen by a human visitor. But underneath, each site now hands an AI agent a clean, machine-readable map of what the site … Read more
For thirty years, the deal was simple. Crawlers indexed your site, search engines sent you visitors, everyone made money. That handshake is broken. And instead of updating it for the AI era, too many site owners are doing the opposite: locking the doors, raising the walls, and pretending it’s still 2012. It isn’t. And if … Read more
$13 billion across FIFA’s four-year cycle. $10.8 billion in planned U.S. consumer spending. One 76% statistic doing the work of an entire publicity pitch, with no link to the study behind it. A celebrity event planner’s press release turns out to be the best map available of who profits from your backyard this July. It … Read more
I love great advertising. Not because it sells. Because every once in a while, it reminds us who we are. The latest OpenAI commercial does exactly that. It doesn’t lead with technology. It doesn’t overwhelm you with features. It doesn’t try to impress you with benchmarks, models, or buzzwords. Instead, it gives you something far … Read more
Every four years, someone writes a nine-figure check to put their logo next to the words “World Cup.” This July, three guys pushing eighty got the same real estate for the price of a Spotify link. The Rolling Stones didn’t sponsor anything. They didn’t need to. They built their own tournament, borrowed the shape of … Read more
I stayed up late last night reading through the notes from a fascinating podcast conversation about FIFA’s financial transformation, and I’m still thinking about it this morning. Not because of the numbers themselves, though a jump from $7 billion to $13 billion in one World Cup cycle is certainly eye-popping, but because of what those … Read more
The most valuable thing about PEAK’s Future of USA SportsTech Report 2026 is not that it tells us what’s new. It tells us what now matters. SportsTech has moved from “look at this cool tool” to “show me the operating model, the data layer, and the revenue path.” Why This Report Lands Right Now Sports … Read more
When the Door Closes on the Biggest Player in the Room Here’s what actually happened between Google and OpenAI — and why the story everyone’s telling misses the point entirely. I’ve been watching this unfold with the kind of fascination usually reserved for watching two tech giants play chicken on a highway. On the surface, … Read more
Here’s a delicious irony for you: sometimes the best way to win attention is to be told you can’t have it. I’ve been thinking about the Levi’s Stadium debacle at the World Cup. You know, the one where FIFA forced them to cover up their branding. Instead of fading into obscurity, they turned that awkward … Read more
