Well, well, well, if it isn’t our old friend, ChatGPT from OpenAI, back in the limelight with a shiny new set of features. Remember a few months ago when it was just a wee beta, stumbling over words and occasionally spouting nonsensical sentences? Those days are long gone, my friends. Today, ChatGPT is starting to … Read more
Back in the mid-2000s, I had the good fortune to spend a few years on the City of Solana Beach’s Public Safety Commission and to get to learn in-depth about so many different aspects of keeping the community safe from the likes of the City’s Director of Public Safety, the Fire Chief, Captain of the … Read more
I travel a lot and am always touched and moved by the airport personnel that help those physically challenged make it onto and off airplanes. They have the thankless role of assisting those less ambulatory than the rest of us to make their way to their seats. But last Thursday, I wish I had gotten … Read more
Launching a sports franchise is no easy feat, but with the right plan and execution, it can be a rewarding experience. Whether you’re starting from scratch or purchasing an existing team, there are several key steps to follow to ensure a successful launch. 1. Conduct Market Research Before launching a sports franchise, it’s crucial to … Read more
An Inside Look at Brand Association The dynamism of the sports marketing world is a vibrant microcosm that represents a unique blend of brand strategies, fan engagement, and economic value creation. A prominent aspect of this rich ecosystem is sports promotional licensing, a tactic leveraged by numerous brands to propel their visibility, resonance, and growth. … Read more
Engaging Fans, Amplifying Visibility, and Reaching the Right Demographic Audiences Sports sponsorship has evolved into an indispensable marketing strategy for brands and companies seeking lasting impact. But why is sports sponsorship a good thing and a game-changer for brands and companies? Engaging Fans on a Deeper Level At the heart of sports … Read more
Moving professional sports franchises from one city to another is not new. It has been happening for decades and has been a source of controversy and excitement for fans and cities alike. In recent years, the Oakland A’s have been signaling a move to Las Vegas, while the Raiders have already made the move, and … Read more
Hello from the bustling city of Las Vegas, where the lights shine bright, and the sports fever runs high! Today, I want to shed some light on the undeniable impact that sports teams and sports facilities have on a growing city that is rapidly becoming the epicenter of sports and entertainment. in the United States. … Read more
As I delve into the intriguing subject of professional sports more and more, I can’t but help to realize the considerable influence it has on urban societies. One cannot help but recall the immortal words of the great Vince Lombardi, “It’s not whether you get knocked down; it’s whether you get up.” And that, my … Read more
We are in the midst of a technological metamorphosis. The rapid evolution of Artificial Intelligence (AI), Cloud Computing, and Digital Transformation is reshaping industries and our perception of what’s possible. The convergences and new use cases arising from these advancements are the hotbeds of IT innovation, triggering a transformative ripple effect across the business landscape. … Read more
