For years, I’ve watched startups, telecom companies, SaaS providers, and platform businesses obsess over one thing: differentiation. The pitch usually goes something like this: “We’re faster.” “We’re cheaper.” “We have more features.” “We’re AI-powered.” That’s all well and good, but being different and being relevant are not the same thing. In my years helping companies … Read more
Something shifted this summer, and it wasn’t just the score on the board. When the USMNT beat Australia 2–0 on a Friday afternoon, 14.78 million people watched on English-language television alone, making it the fourth-largest audience for a men’s World Cup match in U.S. history, behind a record set just one week earlier when 18.04 … Read more
Yesterday I wrote “The Transcript Was Never the Point,” and it’s driven some interesting commentary. Today, I want to go one step further because, as we broaden the scope, it’s obvious that everyone is watching the wrong race. The conversation in tech circles, boardrooms, and venture portfolios has been locked on a single obsession: which … Read more
Spotify is moving into YouTube’s territory as they want to be the “artists direct” upload home where fans can discover video content. On paper, it “sounds” good. But it’s really not. Here’s why: This deepens the artist audience ownership problem because Spotify is not just adding another content format. It is expanding the surface area … Read more
You’ve been saving the wrong thing. For the last three years, the voice AI story has been told as a transcription story. Record the call. Convert speech to text. Search it. Tag it. Maybe run some sentiment analysis on top. Bold words like “insights” get thrown around. Dashboards get built. Teams feel productive. None of … Read more
A Comunicano Sports Special Intelligence Report The biggest event in sports just became the biggest experiment in sports media. FIFA didn’t just sell rights to the 2026 World Cup. It engineered a distribution architecture. And if you’re still thinking about sports rights the way you thought about them in 2022, you’re already behind. FIFA’s Hybrid … Read more
I’ll say it plainly: I think we’re beginning to see the end of the App Store. Not a gradual fade. Not an evolution. A slow-motion obsolescence, and most people building in the app economy haven’t looked up long enough to notice. The App Store’s Days Are Numbered Here’s the uncomfortable truth: the App Store, in … Read more
Back in the fall of 1974, I was tasked by Philadelphia Wings general manager Jack Bionda, one of the five greatest box lacrosse players of all time, and our director of player personnel, Ken Wood, to begin assembling information on every draft-eligible box and field lacrosse player in North America. I gathered stats books from … Read more
Over the past two decades of writing about telecom, mobile and the evolution of how we communicate, one thing has become very clear to me: when companies make it harder to reach them, consumers don’t stop trying. They simply change channels. As someone who has spent more time than I care to admit on the … Read more
a comunicano sports | strategy & media intelligence report| June 2026 A strategic analysis of sponsorship economics, the RSN collapse and the architecture of a bigger play Term defined: vMVPD A traditional MVPD, like Comcast or DirecTV, delivers bundled television channels over physical infrastructure it owns or leases: cable lines, satellite transponders, set-top boxes. A … Read more
