When OpticOdds announced its integration with Perplexity Computer this week, the immediate reaction was probably something like: “Oh, another sports betting data partnership. Cool.” But if that’s where your analysis stopped, you missed the actual story entirely. This isn’t about sports betting. It’s about the wholesale restructuring of how enterprise-grade data reaches end users. Here’s … Read more
A grown up look at how the regional sports network went from a $20 billion machine to a dark screen, and why every league in America is now building its own front door to the fan. By Andy Abramson | comunicano | July 14th 2026 Only 34.4% of American households still pay for cable or … Read more
There’s an old rule in advertising: never let the client believe the product is more interesting than the story. Well, somebody forgot to tell soccer/futbol. Right now, the sport itself is starting to look like the product demo, and the AI running underneath it is starting to look like the star. Two stories landed this … Read more
I’ve been circling this idea for a few hours, ever since Sports Business Journal ran a piece on venue operators and self-driving cars, and I can’t shake it. The parking lot, the thing every stadium and arena built its business model around for the better part of a century, is quietly becoming worthless, and almost … Read more
Forty-six companies. Two hundred ten billion dollars. Zero patience for anyone still treating sports technology as a side bet. That’s the number that should stop every CFO, every league commissioner, every private equity partner still sitting on the sidelines cold. According to new data from ElectroIQ, 46 sports tech unicorns now carry a combined valuation … Read more
The short version Over the past few hours, I went through a portion of my website portfolio and rebuilt the parts that AI agents, not people, read. The pages look identical to those seen by a human visitor. But underneath, each site now hands an AI agent a clean, machine-readable map of what the site … Read more
For thirty years, the deal was simple. Crawlers indexed your site, search engines sent you visitors, everyone made money. That handshake is broken. And instead of updating it for the AI era, too many site owners are doing the opposite: locking the doors, raising the walls, and pretending it’s still 2012. It isn’t. And if … Read more
$13 billion across FIFA’s four-year cycle. $10.8 billion in planned U.S. consumer spending. One 76% statistic doing the work of an entire publicity pitch, with no link to the study behind it. A celebrity event planner’s press release turns out to be the best map available of who profits from your backyard this July. It … Read more
I love great advertising. Not because it sells. Because every once in a while, it reminds us who we are. The latest OpenAI commercial does exactly that. It doesn’t lead with technology. It doesn’t overwhelm you with features. It doesn’t try to impress you with benchmarks, models, or buzzwords. Instead, it gives you something far … Read more
Every four years, someone writes a nine-figure check to put their logo next to the words “World Cup.” This July, three guys pushing eighty got the same real estate for the price of a Spotify link. The Rolling Stones didn’t sponsor anything. They didn’t need to. They built their own tournament, borrowed the shape of … Read more
