The World Cup is over. Spain has beaten Argentina 1-0 in extra time, the trophy has been lifted, and the largest World Cup in history has completed its 39-day run across the United States, Canada and Mexico. (AP News) Now Major League Soccer gets the ball. MLS throws nearly everything it has into capitalizing on … Read more
Andy, six sponsorship stories landed in one window and none of them are really about logos anymore. They’re about inventory. Somebody, somewhere, keeps finding real estate on a jersey, a broadcast, a loyalty account or a Games program that didn’t exist as a sellable asset a year ago, and selling it before the market knows … Read more
For a century, live sports offered you two choices. Be there, limited by geography, capacity, and price. Or watch it on a screen, with unlimited reach but never actually in it. Broadcast solved scale. It never solved presence. Nobody has closed that gap. Until, maybe, now. This week, a company called L1VE launched something it … Read more
Major League Baseball just did something fascinating: It banned teams from using dugout iPads for AI-powered, in-game strategy calls. Yes, you read that correctly. Those Apple tablets you see players and coaches huddled around between innings? It turns out that about one-third of MLB teams were using them to let AI influence decisions about substitutions, … Read more
OpenAI didn’t just ship a product this month. It made a bet on where work itself happens. ChatGPT Work, built on the new GPT-5.6 model family, is an agent that gathers context from your apps and files, breaks a goal into steps, and hands you finished output: sheets, slides, docs, dashboards, even full websites through … Read more
When OpticOdds announced its integration with Perplexity Computer this week, the immediate reaction was probably something like: “Oh, another sports betting data partnership. Cool.” But if that’s where your analysis stopped, you missed the actual story entirely. This isn’t about sports betting. It’s about the wholesale restructuring of how enterprise-grade data reaches end users. Here’s … Read more
A grown up look at how the regional sports network went from a $20 billion machine to a dark screen, and why every league in America is now building its own front door to the fan. By Andy Abramson | comunicano | July 14th 2026 Only 34.4% of American households still pay for cable or … Read more
There’s an old rule in advertising: never let the client believe the product is more interesting than the story. Well, somebody forgot to tell soccer/futbol. Right now, the sport itself is starting to look like the product demo, and the AI running underneath it is starting to look like the star. Two stories landed this … Read more
I’ve been circling this idea for a few hours, ever since Sports Business Journal ran a piece on venue operators and self-driving cars, and I can’t shake it. The parking lot, the thing every stadium and arena built its business model around for the better part of a century, is quietly becoming worthless, and almost … Read more
Forty-six companies. Two hundred ten billion dollars. Zero patience for anyone still treating sports technology as a side bet. That’s the number that should stop every CFO, every league commissioner, every private equity partner still sitting on the sidelines cold. According to new data from ElectroIQ, 46 sports tech unicorns now carry a combined valuation … Read more
