Major League Soccer announced its 2026 MLS Innovation Lab cohort last week. Five companies. Five focused bets across player performance, fan engagement, and media production. And almost every mainstream coverage angle missed the actual story. The story isn’t the companies. The story is the laboratory itself. What Was Actually Announced MLS selected five companies for … Read more
The invisible layer wins. Every billion-dollar sports business running today, streaming rights, fantasy platforms, betting exchanges, and performance analytics all run on APIs that most executives couldn’t name and most investors never audit. That’s the opportunity and the risk sitting in the same sentence. The Plumbing No One Talks About Is Now the Product Over … Read more
“Never pick a fight with people who buy ink by the barrel.”–Mark Twain There’s a moment in every crisis when the subject of the story gets to make a choice. Get ahead of it, own what’s true, and let the story burn itself out in a news cycle or two. Or dig in, go to … Read more
Something quiet but important just went live at DevLocker.dev, and I want to take a moment to explain why it matters more than it might appear at first glance. We added Datasets. Seven open-access sports data repositories are now cataloged alongside our 184 APIs and 92 MCP Servers. That number will grow. But before it … Read more
The Comunicano Sports Intelligence Scoreboard Somewhere between my third browser tab and my fourth coffee, I had the thought that has launched a thousand startups: there has to be a better way. Sports business news is everywhere. Front Office Sports. Sports Business Journal. Sportico. SportsPro. Stadium Tech Report. The Athletic. Adweek. Business Wire. PR Newswire. … Read more
Here is what nobody tells you about GitHub. It was not built for coders. It was built for people who believe that the best ideas should never die in someone’s head or disappear in an email thread. Developers just got there first. I am not a software engineer. I do not write code. I cannot … Read more
For 25 years, we’ve been pouring the messy reality of business relationships into tidy little boxes. First name. Last name. Company. Title. Last contact date. Stage. We did it because we had no choice. Software couldn’t read a meeting transcript, parse an email thread, or make sense of a voice memo. So we trained an … Read more
While this is about the phone call, it has broader implications for how knowledge workers manage the information that lives and dies, inside phone calls. Every day, business happens over the phone. Deals get shaped. Problems get solved. Relationships get built or broken. And then, almost universally, the details evaporate. Not anymore. Today I built … Read more
Sports Tech Has a Discovery Problem. I Built DevLocker.dev to Fix It. I’ve spent most of my career around markets that were early, fragmented, fast-moving, and misunderstood. That includes telecom. That includes collaboration. That includes developer platforms. And long before much of that, it included sports. What I’ve learned over the years is simple: every … Read more
The news that Arsenal has signed a global partnership with Meta, bringing Facebook and WhatsApp further into the club’s commercial and fan engagement engine, is more than just another football sponsorship. It is a reminder that communications platforms have always sought cultural distribution to accelerate network effects. We have seen this before. In the early … Read more
