The Archetypes of NHL Grassroots Programs

The archetypes of today’s NHL grassroots and amateur hockey programs were not originally league-driven. They were community-driven, sponsor-driven, entrepreneur-driven, and in many cases arena-driven. The NHL eventually institutionalized what local hockey people had already proven worked. There are several foundational archetypes that shaped modern hockey participation systems. To find out, I asked ChatGPT for the … Read more

Hockeytown Just Got Whole

Detroit has always known something the rest of the country is still figuring out. Hockey isn’t a sport played in that city. It’s a religion. And like any good religion, it was only a matter of time before the women got their own church. The Professional Women’s Hockey League announced this morning that Detroit will … Read more

MLS Just Built the Most Valuable Thing in Sports Tech That Nobody’s Talking About

Major League Soccer announced its 2026 MLS Innovation Lab cohort last week. Five companies. Five focused bets across player performance, fan engagement, and media production. And almost every mainstream coverage angle missed the actual story. The story isn’t the companies. The story is the laboratory itself. What Was Actually Announced MLS selected five companies for … Read more

The Complete Guide toSports Tech APIs in 2026

The invisible layer wins. Every billion-dollar sports business running today, streaming rights, fantasy platforms, betting exchanges, and performance analytics all run on APIs that most executives couldn’t name and most investors never audit. That’s the opportunity and the risk sitting in the same sentence. The Plumbing No One Talks About Is Now the Product Over … Read more

Sports Business: I Got Tired of Looking at Ten Sites. So I Built One Site for Everybody.

The Comunicano Sports Intelligence Scoreboard Somewhere between my third browser tab and my fourth coffee, I had the thought that has launched a thousand startups: there has to be a better way. Sports business news is everywhere. Front Office Sports. Sports Business Journal. Sportico. SportsPro. Stadium Tech Report. The Athletic. Adweek. Business Wire. PR Newswire. … Read more

The Phone Call is No Longer the End of the Story

While this is about the phone call, it has broader implications for how knowledge workers manage the information that lives and dies, inside phone calls. Every day, business happens over the phone. Deals get shaped. Problems get solved. Relationships get built or broken. And then,  almost universally, the details evaporate. Not anymore. Today I built … Read more