Andy Abramson

Throughout his career, Andy Abramson has been involved in all facets of marketing communications and the digital world through his marketing services agency, Comunicano, which operates globally as an all virtual agency.  Since 2000, Andy and his company, Comunicano, have propelled 56 company exits in the fintech, web, Internet, mobile, telecom, media, pharma, financial services, and IT infrastructure sectors, generating more than **$6 billion** for the investors, founders, and employees via M&A or IPOs. In addition to leading Comunicano, he most recently served as Global Chief Marketing Officer of AEHRA], the Milan based Italian electric vehicle startup, while also being cofounder of wineTOURia, a wine marketing and communications agency. Some of the other companies that have been acquired or went public include StubHub, GrandCentral, Telesphere, Boingo, CounterPath, GIPS, SimpleSignal, SightSpeed, Dynamicsoft, WebDialogs, HiDef Conferencing, Arcot Systems, BridgePort Networks, Verseon and Comgates. He has previously served as Senior Advisor to Counterpath, Dialpad, AT&T, Nokia, AOL, and many other companies on a global basis on matters related to the telecom industry, marketing, communications and crisis management. More impressive than the numbers are who has done the acquiring. Google and Vonage each have acquired two, while eBay, IBM, Cisco, Nokia, Yahoo, Symantec, Logitech, Citrix, RIM and Computer Associates are some of the more recognizable names. A pioneer in remote work and virtual team leadership, Andy Abramson recently served as the Chief Marketing Officer for Fonative, the Lowell, MA-based CPaaS company focused on compliant communications for regulated industries including healthcare, government, and financial institutions. He joined the company in May 2019. Andy guided the company in strategy and implementation of marketing, demand generation, special events, corporate communications, public relations, influencer development, social media, and reputation management. Additionally, he held a similar CMO role with SkySwitch, the leading white-label and channel only UCaaS provider in North America, redefining their marketing and brand initiatives and serving as Executive Producer of their annual conference, Vectors. SkySwitch was acquired in 2021 by BCMOne. He initially rejoined the agency world in 1992 after guiding sports marketing and public relations for The Upper Deck Company that followed serving within Account Management for Los Angeles based FCB/Impact. There he supervised sports marketing and sponsorship and client account management for leading brands, including Spalding and Dr. Scholls’, while overseeing the Celebrity All Star Hockey Team account as General Manager. In addition to his work with clients, Andy has spent over 24 years in sports marketing and management in a series of executive and managerial positions with The Philadelphia Flyers, Philadelphia Wings, and Denver Nuggets and serving as General Manager of The Celebrity All-Star Hockey Team. He is credited with establishing the Flyers youth hockey and fan development program, Hockey Central in 1976, and over 25 other programs that established a future fan base for the National Hockey League team. He began his sports industry career at age 14 in the Public Relations Department of The Philadelphia Wings Pro Lacrosse Club. An avid wine collector, accidental winemaker, and global traveler Andy is the North American Ambassador for the International Grenache Association. He holds a Bachelor’s degree in Journalism from Temple University. In the past he has served as a Commissioner for multiple amateur sports leagues, and was the youngest ever Registrar for the Amateur Hockey Association of the United States. He has also been an appointed Commissioner for both Public Safety and Parks and Recreation in the City of Solana Beach, CA and served as President of The Saratoga West HOA. Currently, Andy is a member of the board of directors of More Too Life, a leading anti-human trafficking organization, and is a Director Emeritus of The Atlantic Amateur Hockey Association, where he is also an honored first-ballot inductee in their Hall of Fame, as well as on the board of advisors of multiple technology startups.

How AI Is Changing UCaaS and CPaaS

by

The telecommunications sector has seen its share of changes over recent years, but the introduction of Artificial Intelligence (AI) in the Unified Communications as a Service (UCaaS) and Communications Platform as a Service (CPaaS) industries may have some of the most far-reaching implications. AI allows companies to address customer needs faster and more effectively, while … Read more

The Looming Decline of Food Delivery

by

 In the last few years, Food Delivery Services such as Glovo, Deliveroo, UberEats, GrubHub and DoorDash have seen an incredible rise in popularity. It is undeniable that ordering food online has become a way of life for many people. But what’s becoming increasingly clear is that these delivery services are now facing a day of … Read more

Twilio Just Got Easier

by

Today I played around with ChatGPT to see what it could do to develop a call recording routine for Twilio. In less than thirty seconds I had a call recording routine, that included transcription and forwarding of the transcript by email, for any Twilio enhanced number. I found this very interesting, more as a starting … Read more

How Southwest Can Recover

by

Let’s face it, Southwest Airlines is in a heap of hurt right now, and their response to the current crisis situation has been at best, mediocre, and that’s giving them a lot of grace. Granted they are being told what to do and what to say by so many lawyers, advisers and internal executive managers, … Read more

The Southwest Debacle

by

As the recent Southwest Airlines meltdown has shown, aging technology can create serious problems for airlines and their passengers. Long wait times, difficulty rescheduling flights, and staff reductions have all contributed to the chaos that has unfolded. While chat services have tried to alleviate some of the burden, they are not enough to solve the … Read more

The Death of Loyalty

by

For years brands and companies have been investing in loyalty. Loyalty programs were the core of customer relationship management. Every customer was encouraged to sign up for the loyalty program so the company could have them on their customer rolls and market directly to them. Those programs, which were at the core of what was … Read more

The Penalty Shot

by

Watching the World Cup is always a thrilling experience, and it’s easy to get caught up in the excitement and drama of the competition. However, as I sat glued to the TV during the most recent tournament, I couldn’t help but feel that something was missing. As much as I enjoyed the intense battles between … Read more

UCaaS vs. CPaaS -What’s The Difference

by

In the modern business world, cloud-based services have become increasingly popular. In Telecom we’re constantly hearing about two of the most common cloud-based services that are being used today. Unified Communications as a Service (UCaaS) and Communications Platform as a Service (CPaaS). While these two services on the surface appear to share many similarities, they … Read more

8×8 Sells of Callstats

by

It was about a week ago that 8×8 announced the departure of CEO David Sipes. Now it seems the company is starting to sell off some of the assets they acquired to reshape the business and focus on what appears to be their telephony and call center operations. The first asset jettisoned is Callstats to … Read more

An Amazing Designer Resource

by

Back in the earliest of days on the World Wide Web index sites were the rage. In many ways, Yahoo was the first to create a massive index that was adopted, even though there were many other smaller sites. Search became the buzzword and AskJeeves, Excite, GO2 and more were all the rage, and then … Read more