Are You Experienced-Experiential Marketing in 2025

Lately, I’ve been looking at a key evolution in the events and marketing landscape. Experiential Marketing, and this is no longer a trend; it’s becoming the expectation. By 2025, it will be the dominant force, especially for brands seeking to cut through the noise and connect with audiences on a deeper level. Let’s explore the … Read more

The Dawn of Creator-Driven Entertainment: Why It Matters

YouTube, via a report that found its way to my inbox,  got me thinking about the impact of the marketing concept known as “the Creator Takeover.” Remember when we eagerly awaited our favorite TV shows to air? Those days feel like ancient history now in an era of time-shifted viewing vs. the days of appointment … Read more

3 things Google learned from professional creatives about their hopes for AI

As someone who has spent time in the advertising world, I often interacted daily with creatives. With AI now a part of my everyday life for almost two years, it’s been fascinating to observe what creatives think about this technology. Initially, I encountered resistance from veteran creative professionals, while younger and more recently established designers … Read more

Disney + and the Rise of The Self Marketer

I've been following Disney's pursuit of their own streaming service and the process they've undertaken to get there. For starters they signaled their intention and then acquired the infrastructure of MLB's streaming group. That was a key and very schrewed move, as the MLB infrasructure was already supporting other companies, like WWE, and was a … Read more

Amazon, Apple and Google Steal The Show at CES

The enemy of my enemy is my friend, and this week's CES is clearly showing how what was once the way companies did business, has changed, and at the same time, what's old is new again and companies who once fought with each other are finding new ways to be allies. For example, Apple stopped … Read more

The Comunicano for Friday February 3 2017

      FEBRUARY 3 – ISSUE #15 The big news, especially here in the Southland, is SNAP and their 3 billion dollar IPO. There’s lots of coverage on it, with some deep insight from the Wall Street Journal’s Joanna Stern and the Business Insider as well as the L.A. Times. The stories around the … Read more

The Comunicano for Friday January 27 2017

      JANUARY 27 – ISSUE #10 It’s only been a few months since cableco Charter gobbled up Time Warner Cable, but now it looks the buyer may become the bought which becomes a big win for Charter’s largest shareholder, Liberty Media and John Malone. That’s because Verizon is reportedly in talks to buy … Read more