PR

The News Release Is Not Dead

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Looking at the latest Cision “State of the Press Release” report for 2024, I’m struck by how press releases continue to defy the “dying medium” narrative that’s been floating around for years. The data tells an interesting story – one that might surprise the digital-first zealots who’ve been predicting the death of traditional PR tools. … Read more

Delta’s Crisis Management Fail: A Lesson in What Not to Do

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Have you ever watched a company’s reputation crumble in real-time? That’s exactly what I witnessed as Delta Airlines fumbled their way through a recent technical meltdown. As someone who’s been in the crisis management game for over three decades, I couldn’t help but cringe at their missteps. But hey, every disaster is a learning opportunity, … Read more