Disney + and the Rise of The Self Marketer

I've been following Disney's pursuit of their own streaming service and the process they've undertaken to get there. For starters they signaled their intention and then acquired the infrastructure of MLB's streaming group. That was a key and very schrewed move, as the MLB infrasructure was already supporting other companies, like WWE, and was a … Read more

Amazon, Apple and Google Steal The Show at CES

The enemy of my enemy is my friend, and this week's CES is clearly showing how what was once the way companies did business, has changed, and at the same time, what's old is new again and companies who once fought with each other are finding new ways to be allies. For example, Apple stopped … Read more

The Age of Influence Online

In 2005 Martin Geddes asked me to outline how Nokia could use bloggers to help properly introduce their upcoming line of smartphones, dubbed the "N Series" to overcome the challenges faced by their USA Country Comms team and Global Comms worldwide. In the past they had tried to work with bloggers and never got past … Read more

The Comunicano for Wednesday February 22 2017

    FEBRUARY 22 – ISSUE #28     UPS, like Amazon, is fascinated with what flying drones can do for their business. For normally silent UPS, their efforts with drones seem to be “taking off” in Florida the way Uber is testing driverless cars in Arizona. We lift off today with three items about … Read more