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Last year when asked what I do, I started to describe Comunicano as being in the value creation business for our clients. Some peers initially questioned the terminology, but I continue to contend with forty former clients who have successfully exited, that what we do as an agency is exactly that, create value for the founders and investors. That's why the first article is all about what we have been saying, and it's always nice to have third party validation by one's peer, directly or indirectly.
The numbers also don't lie. Of the 40 clients, the publicly known number related to value created is $2.1 billion, with another $400 million between the other 18 that didn't disclose actual acquisition price. Humbly speaking, I'm not including MGI-USA, an apparel company we helped with their Handcuff's line, which was acquired or any of the large company M&A's which have occurred either like Nokia, AT&T or AOL.
This article supports also our direction of Comunicano being more than a PR firm, with PR being one of the things we do. At our core we look at communications as strategic leverage for the leadership of a company to deploy, not simply a tactical publicity effort. This starts, as the article points out, with the company's story. That drives positioning and in turn provides the basis for the external and internal messaging.
It's also why we believe that the CEO needs to be the company's best storyteller, not simply a figurehead, who comes out only a few times a year when the company is in its early stages. CEO's need to be the stars of the team, with a supporting cast who can also tell the same story, and go deep in lock step with the CEO's storyline, another point the article points out.
Read on…and tell me what you think…
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CEOs May Be Worth More Than the Businesses They Lead-And Communicators Play a Big Valuation Role
According to a new international poll of analysts, city editors and correspondents, exceptional CEOs, in the view of more than a third of respondents, represent 50% or more of the value of the businesses they lead. In December 2015 and January 2016, London-based Houston PR canvassed the views of editors, correspondents, analysts and in-house communications professionals in the UK and the U.S.
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Donald Trump's latest media kerfuffle with Fox News over its anchor Megyn Kelly is just the most visible conundrum he's presented to America's media. Trump's withdrawal from the Jan. 28 debate, the last before the Iowa caucuses, seems to have dragged down Fox's ratings, which ultimately should translate to lower revenue. |
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Uber customers saved more than $30 million on fares since app launched Average fare is 20 per cent less than average taxi price, new report found Wait times for uberX users are almost more than three minutes shorter Deloitte Access Economics studied Uber's performance since April 2014 See the latest news on Uber at www.dailymail.co.uk/uber Uber customers have saved more than $30 million on fares since the ride-sharing app launched in Australia, a new report has found. |
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Few scenarios conjure up digital nightmares darker than a hacked, Internet-connected camera pointing at a baby's crib. After a string of incidents in which hackers have watched or even verbally harassed children through baby monitors, the devices have come to represent everything that's wrong with the Internet of things. |
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A trio of Hollywood studios are leading a $50 million investment in startup Atom Tickets, an online movie ticketing app that's set to launch this summer, The Hollywood Reporter has confirmed. Atom is designed to increase moviegoing among friends and groups by polling preferences and suggesting times that are good for everyone. |
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FCC Chairman Tom Wheeler dropped a bomb on the cable television1 industry yesterday with his proposal to allow any manufacturer to create cable boxes that can access pay-TV service. (The FCC is calling this plan #unlockthebox, because 1. "competitive head-end navigation" is a terrible name and 2. |
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WASHINGTON – For more than two years the F.B.I. and intelligence agencies have warned that encrypted communications are creating a "going dark" crisis that will keep them from tracking terrorists and kidnappers. |
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Last April, Nike launched "Better for It," its largest and most integrated women's campaign to date. It was mostly traditional in its format-commercials, print ads, digital, etc.-if not in its message, which refreshingly acknowledged the average athlete's insecurities and other obstacles on her way to self-improvement and empowerment through sport and fitness. |
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In the early 1990s, a group of screenwriters proposed something that had never been done at Disney: they wanted to make an animated movie based on an original concept. Departing from a half century of hits with time-honored tales like Cinderella and Snow White, they set out to write a fresh story from scratch. |
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Consider this scenario: Demo day at your accelerator is coming up soon and the organizers have asked you and the other start-ups in your cohort to sign up for a time to deliver your pitch to investors. Should you pick the first slot, the last slot, or a time in the middle? |
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Fast Food Feud: Wendy's And Burger King Have A Tweet-Off Subscribe to UPROXX for More: https://goo.gl/wWFK2D Check out more of UPROXX here: http://www.uproxx.com https://twitter.com/uproxx https://facebook.com/uproxx UPROXX.com tracks the best of pop culture by tapping into the film, TV, music and sports zeitgeist on the internet. |
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