The Comunicano Daily for Friday July 10th, 2015

 
 
 
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The VC world is on a authoring trend this week around content, the story and the deck. To me, this is all one big world and further underscores the concept that Bill Ryan is espousing around the brand narrative. As someone who thinks more like an ad guy mashed up with an ambush marketer and publicity pro (everyone knows I hate the term PR guy) the whole idea of content being king is nothing new here. But it's nice to see content now getting its day inside the sacred halls of Venture Capital firms…

 

 
 
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Why Is Every VC Suddenly Obsessed With Content Marketing?

Venture capitalists. When you hear the term in the startup world, it's met with a ton of very immediate, very opinionated reactions. These range from the good ("I wouldn't be where I am today without my investors") to, let's just say, the less than good.

 
 

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Apps, API's and cloud services are all merged and converged with what we like to call a Mobile First approach leading the way. This is where mobile device management is going to be super important, something we learned when we at Comunicano supported Nukona up through their acquisition by Symantec.

Cord cutters and the new "never corders", a term most often used by YipTV founder, client and long time friend Mike Tribolet (ex President of Vonage at their start) are driving this as the demand for new services that are more about "them" than ever before is rapidly rising. The winds of change and the market that YipTV serves are the same markets that will drive these change because they live mobile first.

Yesterday Amazon rolled out a whole slew of new services that not only further pushes their efforts into infrastructure, now they want to be more of your IT department, replacing old systems with new that run on the AWS cloud. 

 

 
 
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AWS Debuts New Tools for Cloud Developers

Amazon Web Services Inc. (AWS) announced several new services for developers using its cloud platform during the keynote address of the AWS Summit that opened in New York today. Among the announcements were: a device farm for mobile testing; an API Gateway for setting up back-end services for mobile, Web and other apps; a revision control service called CodeCommit; and a software release automation service called CodePipeline.

 
 

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New Amazon app development tools sweeten the pot

AWS isn't content to stop at infrastructure — now it's after its customers' application code, a prospect that tempts some, but has others wary about cloud lock-in. Amazon Web Services (AWS) made several products generally available here at AWS Summit this week.

 
 

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Amazon unveils new weapon in its fight to dominate software services

Amazon is continuing its push to make its massive cloud computing business a full-service IT shop Thursday, at an Amazon Web Services conference in New York, the company detailed a new service that specializes in a type of technology known as an application programing interface, or API.

 
 

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Just as Amazon is making moves to give you more to work with at the customer level, AppAnnie, long known for the stats around what app is being used by whohas just gone one step farther, linking in Google Analytics to tell app devs more about their app and what people are doing with it.

 

 
 
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App Analytics: First Stores, Then Ads, Now User Engagement! – App Annie Blog

When you've successfully released a few apps – or even your first – tracking their performance can start getting complex. With this complexity comes more tools, dashboards and APIs. While all the data you're checking is valuable, so is your time.

 
 

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Never to be beaten to the punch, or punch line, T-Mobile's colorful CEO John Legere announced free calling and roaming to Mexico and Canada this week. This changes the paradigm that many an MVNO focused on those transborder markets focus on, as now the 3rd biggest carrier is becoming imperialistic before AT&T which just sunk a lot of money into Mexico gets there.

 

 
 
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T-Mobile claims it now has more subscribers than Sprint, cuts roaming charges in Mexico and Canada

If you're not reaching, engaging, and monetizing customers on mobile, you're likely losing them to someone else. Register now for the 8th annual MobileBeat, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space. The upstart U.S.

 
 

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Up in Canada, or as pal Alec Saunders calls it, Canuckistan, some ingenious marketers have figured a way around the high calling and data rates in the more populated provinces. Buy plans in markets where service is cheaper, market and export it to the rest. Interesting, but one has to wonder if its a loophole or if the CRTC will shut that down like Bernie Parent used to do to the opposition in the halcyon days of the Philadelphia Flyers. Back then, the bumper stickers read "Only The Lord Saves More than Bernie Parent." Well maybe these folks in Canada have found a way to come close when it comes to saving!

 

 
 
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A 'black market' for wireless cell service has popped up in Canada

Two articles at iPhoneInCanada.ca and AlphaBeatic.com tell the story of one enterprising Canadian who takes advantage of a loophole to provide substantially cheaper wireless cell service for a one-time $100 payment. How exactly he does it appears to be unclear, but it involves pricing discrepancies in Canada, where lower-populated provinces like Manitoba and Saskatchewan see much cheaper cell service.

 
 

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Pals Frank Kelcz and Chris Wade were doing pioneering work for the UK Trade and Investment group a few years back when they were both serving as business ambassadors to the USA to bring investment to Britain. While Kelcz and Wade have moved onto greener pastures, it looks like their pioneering missionary work is paying of now for the UK as Cisco announced a billion dollars of investment heading that way. Sometime people do the work, while others later on get the credit.

 

 
 
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Cisco To Invest $1bn in U.K. Tech Industry Over 5 Years

Network-equipment giant Cisco Systems Inc. said Thursday it will invest $1 billion in the U.K. digital economy over next five years, through venture capital investments in local startups, education programs, and job creation. "Europe is leading in digitalization," CEO John Chambers said in a phone interview. "In the U.K., Prime Minister Cameron gets it."

 
 

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Growing up in the events business tickets were always a pain. As the agency that helped launch StubHub back in the early part of this century, we've seen firsthand how they changed the way people buy and sell tickets, creating a market that previously was dominated by ticket brokers and scalpers.  Now the market is becoming more interesting as rivals to TicketMaster and Fandango continue to come to market. And, these upstarts are getting big dollar backing because the market is so ready for change. 

 

 
 
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Funding To Global Event And Ticket Startups Hits High On Back Of 2 Big Deals

Investors are placing big bets on marketplaces for event and movie tickets, including US-based SeatGeek and Chinese movie ticket-purchase app, Weiying. The multi-billion dollar event & ticketing industry is dominated by category giants including eBay's StubHub and LiveNation's TicketMaster (NYSE: LYV, Mkt Cap: $5.56B).

 
 

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Roaming costs business money and staying connected isn't cheap. That's the results from study conducted by Rethink Research. As someone who spends more than half a year on the road annually, there's tricks to not being disconnected, as I wrote on VoIPWatch a few weeks ago. 

 

 
 
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Connectivity for travelling workforce cost businesses £855m last year

European and US employees travelling on the job cost businesses around £855 million in one year in connectivity costs, a study claims. Keeping employees online while travelling in Europe and abroad through roaming, pay-on-demand WiFi would have cost £1.42 billion in 2014, Rethink Technology Research, who conducted the survey, said.

 
 

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No industry is more familiar to me than travel.  For years I have been telling hotel guru Peter Koehler, GM of the Intercontinental in San Francisco and others in that business the role technology will be playing in the future of the guest experience. That day is more than here as the infographic below shows us…

 

 
 
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Stay-enhancing tech at hotels

A new survey of hotel guests across North America shows guests' love affair with mobile technology.

 
 

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