I’ve always been a marketing and branding guy at heart. Putting “names” and “labels” on things so they can be relevant, compelling and contagious. That way they can take hold, not just hang out there. And that is what got me thinking.
Here’s the premise: The world of telecommunications is constantly evolving, adapting to the needs of its consumers, and leveraging the latest technologies.
So, just as the telecom industry saw a seismic shift with the introduction of Voice over IP (VOIP) replacing the Public Switched Telephone Network (PSTN), it’s time for yet another transformation.
We’ve seen over the years on VoIPWatch, now andyabramson.com, this is industry is no stranger to innovation and progress. That means there’s a need for a new name that defines the next generation of the industry. VoIP is old. The PSTN is basically on life support. Something new is upon us. But what’s it’s NAME?
Back in the 90’s the rise of VOIP was a game changer for the telecom sector, revolutionizing the way we communicate with one another. With its low-cost and high-quality voice services, VOIP took the world by storm, making traditional PSTN communication a relic of the past.
In that same vein, the industry now finds itself on the precipice of another major historical shift.
Advancements in technologies like 5G, the Internet of Things (IoT), the blockchain and artificial intelligence (AI) have created a new landscape for telecom providers. These emerging technologies have the potential to significantly alter the way we interact with the world around us, opening up a plethora of possibilities for the future of communication. With this in mind, it’s clear that the telecom industry is in need of a new category definition that encompasses these groundbreaking innovations.
As we look to the future, the telecom industry will end up adapting to these new technologies and embracing a fresh approach, just as it did with VOIP to put PSTN in the rear view mirror. What we need is a new “category definition” that not only encapsulates the capabilities of 5G, IoT, Blockchain and AI, but also sets the stage for further progress in the years to come. This will enable the industry to better serve its customers, facilitate seamless communication, and foster innovation on a global scale.
To achieve this, it is imperative that the industry collaborates and converges, pooling resources and expertise to develop groundbreaking solutions. This new category definition will not only help redefine the boundaries of telecommunications but also usher in a new era of connectivity that transcends the limits of the soon to be outdated and outmoded VOIP and PSTN.
The telecom industry is poised for another transformation, one that will redefine how we communicate and interact with the world around us.
That makes it time for a new category definition that captures the essence of this next evolutionary step, paving the way for a brighter and more connected future.