Canva, the online design platform, has launched Magic Studio, a suite of AI-powered tools aimed at simplifying content creation for users with minimal design experience. Magic Studio includes features such as Magic Switch, which allows users to easily convert designs from one format to another, and Magic Media, which can turn text prompts or images into short videos. Canva also offers image editing tools like Magic Grab and Magic Expand.
The company is also focusing on safety with its Canva Shield package and has announced a $200 million fund for designers who contribute their work to train Canva’s AI. This launch positions Canva even more as a rival to industry giants like Adobe.
In simple terms, Canva has created new tools that use artificial intelligence to help people who are not very good at design create things that look good. These tools can automatically change designs into different formats and even make videos out of text or images. Canva also has tools for editing pictures. They are also making sure that these AI tools are used in a safe and responsible way. Canva is giving money to designers who let them use their work to train their AI.
This makes it a big deal because Canva is really becoming a big competitor to companies like Adobe which can’t sit idle, and yet, take a long time to come up with similar sets of solutions, and many worker years.