Google’s New AI-Powered Search Tool Stirs Concern Among Publishers

Google has introduced a new search feature called Search Generative Experience (SGE), which uses artificial intelligence (AI) to provide summarized answers to search queries. While Google aims to improve user experience, publishers are concerned.

The publishers are fearful that the new feature could lead to a loss of web traffic and ad revenue, as their content may be used without credit or compensation. As a carrot of sorts, Google has introduced an opt-out tool, but there is still uncertainty about whether publishers will be adequately compensated for their content.