Pay for Performance or Pay for Placement PR

The world of PR has been changing, and businesses now face a choice: pay for performance or pay for placement. In the former, PR firms only get paid if they deliver results; in the latter, companies shell out for guaranteed media coverage.  It’s a battle between the thrill of the chase and the comfort of … Read more

The Future of Video Conferencing: Navigating the New Normal and Beyond

The pandemic has reshaped the way we work, communicate, and collaborate. As we transition into a post-pandemic era, the rise of remote work, hybrid workplaces, and the broader use of WiFi 6 and 5G technology are setting the stage for a new era in video conferencing. That makes these nearer term technology adoptees all poised … Read more

Want to Tango? Say Hello to the EVNO

We've all heard of the MVNO, the acronym for a mobile virtual network operator. They took a while to take off, and have had their ups and downs all over the globe. In some markets they have done well, in others not so well, and in the end, any have either shut down or simply … Read more

The COMUNICANO for Thursday February 23 2017

    FEBRUARY 23 – ISSUE #29     Getting Quoted…and getting quoted regularly are two different things. So far this year I’ve been quoted three times. Last year over 40. Like the number of exits Comunicano has been involved in, now 42, this isn’t luck, chance or accidental. It’s all about having insight, perspective … Read more

The Comunicano for Monday February 20 2017

      FEBRUARY 20 – ISSUE #26 For a Presidents’s Day holiday Monday, there’s a lot of interesting news out there to read.    I was debating putting the Uber Sexual Harassment story in the Comunicano at all, as the news coverage is so widespread, but given how fast they have responded and the actions … Read more

The Comunicano for Friday February 17 2017

  Last night I dined out using Feastly for the first time. It was the way to book seats at a “pop up” dinners across the USA. The dinner was the debut of former Herringbone LA chef Jason Witzl, who is in the process of opening up his own Cal-Ital place, Ellie’s, in DTLA. Not … Read more

The Comunicano for Wednesday February 15 2017

    FEBRUARY 15 – ISSUE #23 HUMPDAY…….and there’s tons of NEW and that makes NEWSsurrounding new services releases that are making the rounds today from the likes of Facebook, Signal, Google, Yahoo and Microsoft. They all have decided to unleash new “stuff” that changes the way we consume, communicate, create and deliver information today, and after … Read more

The Comunicano for Friday February 3 2017

      FEBRUARY 3 – ISSUE #15 The big news, especially here in the Southland, is SNAP and their 3 billion dollar IPO. There’s lots of coverage on it, with some deep insight from the Wall Street Journal’s Joanna Stern and the Business Insider as well as the L.A. Times. The stories around the … Read more

Cisco’s Sparkboard For Collaboration Here and There

Cisco's Spark Team has been hard at work redefining their idea of collaboration. While first thought to be a Slack wannabe, Spark is far more than simply a messaging platform. Today's news around the SparkBoard bears that out. So what is SparkBoard? Think of it as the virtual whiteboard you always wanted. It’s a wireless presentation screen, … Read more