The Comunicano Daily for Tuesday March 4th, 2014

        The Comunicano Daily       If you couldn't tell that Ellen DeGeneres was pimping for Samsung at the Oscars on Sunday nights telecast, now the jig is up.  To those of us with experience in product placement, it was obvious and one can actually question if $20 million was worth … Read more

Samsung Plays the Grey Game to Attack Parallel Imports

Samsung Galaxy Note 3 (Photo credit: Janitors) There has been some recent debate about Samsung and their approach to regionally locking handsets, starting with the Galaxy Note3. It’s a very interesting situation, and one that will impact grey marketers and their customers more than those who sell and buy in market. But the real story is not the … Read more

How Not To Work With Bloggers

The Next Web story about Samsung and their reported treatment of bloggers at the IFA is horrible. When compared what I did with the Nokia Blogger Relations Program from 2005-2010, where we supplied bloggers with N and some E series devices as part of a seeding program and then expanding the program to invite bloggers to attend Nokia World and … Read more

Apple Is Not At Mobile World Congress-But They Are

Image by Getty Images via @daylife Apple doesn't need to be exhibiting at Mobile World Congress to be present. They are, by their show floor absence, there in droves. Apple in 2007 changed the entire mobile phone business with the iPhone and now, every manufacturer tries to out Apple Apple. Perhaps the most envious is … Read more