Yankee Group

Drug Dealing Model Comes to Wireless Data

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CLEARWIRE LOGO.png (Photo credit: Wikipedia) NetZero (Photo credit: Wikipedia) Image via CrunchBase Some in marketing call it the razor blade strategy, where you give away the razor and make the customers buy the blades. On a more urban level, the idea is cruder, but every bit as effective. It's called the drug dealer strategy where … Read more

Will Microsoft Buy Nokia? They Should

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Image via CrunchBase Image via CrunchBase A rumor is making the rounds about Microsoft buying Nokia and long time mobile industry watchers over at the Yankee Group are biting.  To be fully transparent, as a former agency to Nokia (I devised and my agency managed their groundbreaking and highly successful Nokia Blogger Relations program in … Read more