Ouch…if I was Jangle or Private Party, I’d be wondering just really how much the Donald’s line of “no press, bad press” really rings true.
Today’s New Yawk Times, had a story on private numbers, highlighting Private Party and Jangl.
Hats off to the PR guys for getting in the story…but sometimes as the closing line reads, you’re really better off not being in the story. You see, it’s not always about the placement, but really is about the positioning. The story’s closing paragraph is:
Mr. Colombi has used his Jangl number effectively with several women he has met online. But sometimes, anonymity is a turnoff: Dating is a little like picking up a call from a restricted number; sometimes you just have to take that risk. “Last time,” Mr. Colombi said, “the woman was like, ‘Um, why can’t I just use a real number?’ ”
That’s pretty much the way most general market people, not early adopters would feel, and the reporter pretty much sums up what people who I have shared table talk about services like them. Providing a way to be anonymous and saying so is as blatant as saying “I mistrust you so you don’t deserve my number.”
In my view there are ways to present yourself to someone that makes it appear that you trust them not to tell them upfront that you don’t.
To quote John and Paul…”you know my name. So look up my number.” That line still, some 40 years later still makes for more harmony.