Richard draws attention to the lack of understanding by marketing execs in the mobile/wireless space about IMS and I agree.
Right now IMS is largely a technocratic, R&D and engineering level matter, but the marketing people have to start to get their arms around it. Saying things like next year, 18 months, etc. means now in marketing planning. Budgets for 18 months from now get completed by mid year 2006. That means the marketing folks have to understand what the features, applications and benefits will be sooner, even if much of what is being thought of is still at the R&D or “test” level internally.