Something many of us have suspected, and now know for sure, Yahoo likes to keep their relationship with bloggers nice and warm, unlike some other VoIP brands that do a very good job at alienating, or ignoring, and just ducking the questions from the blogosphere.
The reason I say this is the research that’s being referred to here means that people searching for information on line will actually find insightful blog content, and by feeding the blogosphere Yahoo gets better billing. AT&T CallVantage in many ways also took this approach early on, always answering my questions, supplying test units and basically keeping us informed. A few others start out being nice, but seem to look at bloggers as the papparazzi once the mainstream media takes to their story. Yahoo went the other way, and found that the mainstream media relies on the bloggers for insight and understanding.
Clearly other companies who are trying to make sure their story gets out need to have a better rapport with bloggers, ljust ike Yahoo and AT&T has done, going to great lengths to insure fair, balanced and respectful coverage.
Kudos to our Yahoo pal, VP Brad Garlinghouse for having made a gut call months before the research research was available to begin inviting bloggers to Yahoo briefings to learn what was up with Yahoo VoIP.