So the story in Stuff.co.nz about JaJah is mostly a rehash of what we know, until you get to the last four paragraphs.
It’s there that the story takes a very interesting twist, and that twist is one I have been waiting to have happen. It’s when the carrier starts to fight back using the same type of offer to keep the customer, but ends with a point I made before about the carriers’ future growth and development.
What does this mean? Simple. It means that services like JaJah are great for proving a model, but if carriers want to come out with the same kind of services they can, as they are clearly in positions where they can subsidize the programs.
I keep saying offline what happens to JaJah and Mino when Vodafone or Orange says “we can offer that too” just like the New Zealand Telecom company has.
The minute stealers’ coffin nail?
It seems that the business model of Jajah and other “minute stealers” which try to bring down the cost for mobile and fixed line telephony can’t last forever. Maybe their window of opportunity is closing very soon. There is an interesting article fro…