The Losing Bet on TV Sports

When Main Street Sports Group announced it was shuttering the FanDuel Sports Network RSNs, the immediate reaction was predictable: hand-wringing about the death of regional sports networks, some schadenfreude from cord-cutting advocates, and a lot of confusion from fans wondering where they will watch their teams next season. But if you take a step back, this collapse tells us something more interesting about where sports media is actually headed, and it is not pretty for anyone still clinging to the old model.

The scope here is genuinely massive. We are talking about 29 major league teams across MLB, the NBA, and the NHL losing their local TV home, plus a number of niche properties that had been using the RSN footprint as a distribution shortcut. Main Street emerged from bankruptcy thinking it could rebrand these networks under the FanDuel name, layer in some betting-adjacent studio content, and somehow make the economics work in a post-cable-bundle world. Spoiler: it could not.

The MLB exodus is already complete

The most dramatic piece of this story is that MLB is essentially done with Main Street. Nine teams, the Brewers, Marlins, Royals, Cardinals, Reds, Rays, and likely the Angels, Tigers, and Braves, have already cut ties ahead of the 2026 season. That is Main Street’s entire MLB portfolio, gone.

What is striking is not just that these teams left, but how quickly they moved once it became clear that Main Street could not stabilize the business. These clubs are not sitting around waiting for the 20-month wind-down to play out. They are already negotiating with MLB Local Media, setting up team-controlled channels, or cobbling together OTA-plus-streaming hybrids. The message is clear: teams would rather take on the complexity and risk of building their own distribution than stay tethered to a sinking RSN.

And honestly, that is probably the right call. The old RSN model promised reach and guaranteed revenue, but it also meant giving up control over production, fan data, and the direct relationship with viewers. If you are going to lose the guaranteed revenue anyway, which is exactly what is happening as carriage fees collapse, you might as well own the upside of going direct.

NBA and NHL teams are next, but they are stuck in limbo

The remaining FanDuel footprint is concentrated in basketball and hockey: 13 NBA teams and 7 NHL franchises that are effectively in a holding pattern until the end of the 2025-26 season. The list reads like a tour of mid-market America: the Hawks, Hornets, Grizzlies, Cavaliers, Pistons, Pacers, plus the Clippers in Los Angeles and a handful of others.

These teams are in an awkward spot. They know the RSN is going away, but they cannot move yet because Main Street is managing a wind-down rather than an immediate shutdown. So they are stuck planning for a future that will not arrive for another year or more, watching MLB teams pioneer the post-RSN playbook while they wait their turn.

What I do not think gets enough attention is how much non-game content is at risk here. RSNs did not just carry live games. They filled hours with coaches’ shows, team features, archival replays, and community programming that helped maintain fan engagement between games. When these networks disappear, all of that shoulder content either needs a new home or simply vanishes. I suspect a lot of it will vanish, because the economics of producing that material for a fragmented streaming audience are brutal compared with the old RSN model, where you had a captive cable subscriber base.

The NHL teams face a similar challenge, though there are some interesting wrinkles. The Red Wings, for instance, are reportedly looking at a bundled “Detroit SportsNet” structure with the Tigers, which would be a fascinating test case for multi-team, multi-league regional networks built from the ground up. The Kings, meanwhile, are in a market where the Angels have already bought out Main Street’s stake in the RSN and are planning to reconfigure the channel entirely. These are not uniform transitions. Every market is going to solve this problem differently, and some solutions will work better than others.

The niche properties are the real canaries in the coal mine

Here is where it gets really interesting: the collapse of Main Street does not just affect major league teams with deep pockets and league support. It also kills distribution for a number of smaller properties that had been using the RSN grid as a way to reach sports fans without having to build their own audience from scratch.

Take 3ICE, the three-on-three summer hockey league. It had just shifted to a single-market model in Fort Lauderdale and signed what was reportedly a favorable multi-year deal to have FanDuel Sports Network serve as its primary TV partner. Games were carried live and on replay across the entire RSN footprint, giving the league broad coverage in NHL and NBA markets during the traditional offseason. That is a pretty elegant distribution strategy for a startup league: piggyback on existing sports infrastructure, reach channel-surfing fans who might not seek you out on a streaming app, and use that reach to justify sponsor deals.

Now that infrastructure is gone. 3ICE does not disappear. The league is still planning summer competition. But the business model has to be completely reworked. It will need to lean harder on national cable partners, if it can find one willing to take it, FAST channels, direct-to-consumer streaming, and probably a lot more social video. All of that is possible, but it is also more expensive, more fragmented, and less likely to deliver the kind of passive discovery that came from being bundled into an RSN alongside NBA and NHL games.

The same logic applies to everything else that was riding the FanDuel RSN train: the U.S. Army Bowl, Athletes Unlimited, Overtime Select women’s basketball, AVP beach volleyball, Ring of Honor Wrestling, and a pile of studio shows built around betting and fantasy content. Some of these will find new homes. Many will not. And the ones that do will almost certainly reach fewer people, because the RSN model, for all its flaws, was really good at putting niche content in front of casual sports fans who would never go looking for it.

What this really means: fragmentation, experimentation, and a lot of short-term pain

I think the Main Street collapse is ultimately a good thing in the sense that it is forcing everyone to stop pretending the old RSN model can be salvaged. It cannot. Carriage fees are in free fall, cord-cutting is accelerating, and no amount of rebranding or betting-adjacent studio programming is going to change that.

But I also do not believe the transition is going to be smooth, or that fans are going to be better off in the near term. What we are heading toward is a world where every team has a different distribution strategy, making it a nightmare for fans who follow multiple teams or who live outside their home market. Shoulder content and community programming will get squeezed out because they do not pencil out in a direct-to-consumer world. Niche properties will either disappear or retreat into streaming silos where only the most dedicated fans will find them. Compatibility between markets will become a mess, with some teams on league-run platforms, others on team-controlled apps, and still others patching together OTA-plus-streaming hybrids.

The optimistic take is that this fragmentation is temporary, that eventually the leagues will step in with unified local media solutions, or that a new generation of regional sports platforms will emerge with better economics. Maybe. But we are going to spend the next few years in a very messy middle state, and a lot of fans are going to have a worse viewing experience as a result.

And here is the kicker: we will not even know what we have lost, because the content that does not make the transition to streaming simply will not exist anymore. No one is going to miss the coaches’ show that never got produced, or the niche league that folded because it could not find distribution. We will just have less sports content, less serendipitous discovery, and more friction between fans and the games they want to watch.

So yes, Main Street had to go. The business was broken. But let us not pretend the replacement is going to be better for everyone involved, at least not for a long time.