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The New Stack

A Comunicano Tech positioning paper on what to retire, what to adopt, and how to tell the difference in 2026 The filter, before the list Every “best tools 2026” list on the internet right now is written by the same three people wearing different bylines, padded with affiliate links, and ranking whatever paid to be … Read more

Stop Using Old Tools

The world already changed. Most of the software running your business didn’t. Microsoft just handed us the clearest evidence yet that the enterprise software industry is splitting into two camps: those building AI into the foundation, and those charging you extra to staple it on top. And the staple camp is starting to look expensive, … Read more

The Discovery Pipeline

Or, The Wrong Way to Build a Market I’ve watched this play out dozens of times now, and it never stops being fascinating or expensive. A founder builds something genuinely interesting. They get some early traction, maybe a few people talking about it in the right circles. Then they make the leap: let’s go big. … Read more

The NHL’s biggest sponsorship deal doesn’t exist. It’s sitting six inches from the one that does.

What a front-of-jersey deal would actually be worth in the NHL The NHL doesn’t sell the front of the jersey. It sells a 2.5-inch patch on the shoulder. That distinction matters more than most people in this business admit, because it means every dollar figure the league talks about publicly is anchored to real estate … Read more

Wrigley Rooftop Has Fans Gummed Up

Having lived in San Diego, it gave me a sense of deja-vu as the Petco Park version of this story is instructive precisely because there isn’t one. No lawsuit, no “parasitic” language, no summary judgment briefs. San Diego solved the sightline problem before it became a legal problem, and the difference in approach tells you … Read more