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Nokia Blogger Relations Program

The Discovery Pipeline

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Or, The Wrong Way to Build a Market I’ve watched this play out dozens of times now, and it never stops being fascinating or expensive. A founder builds something genuinely interesting. They get some early traction, maybe a few people talking about it in the right circles. Then they make the leap: let’s go big. … Read more

Ever Have That Feeling Before? Well I Do

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Reading Marketing Dive’s piece today on “How rising retail brands use influencers to combat digital overload” gave me that familiar “we’ve done this before” feeling. The article frames creator relationships as the adaptive layer brands need when platforms keep shifting formats, algorithms, and attention, and most of all, it points to growing consumer fatigue with … Read more