Draft day is theater. The cameras. The hats. The handshake. The promise that this one kid, this one pick, this one name on the board is going to change everything. Fans love draft day because it sells the future in a single moment. Smart franchises know better. The draft is not the system. It is … Read more
A Comunicano Tech positioning paper on what to retire, what to adopt, and how to tell the difference in 2026 The filter, before the list Every “best tools 2026” list on the internet right now is written by the same three people wearing different bylines, padded with affiliate links, and ranking whatever paid to be … Read more
The world already changed. Most of the software running your business didn’t. Microsoft just handed us the clearest evidence yet that the enterprise software industry is splitting into two camps: those building AI into the foundation, and those charging you extra to staple it on top. And the staple camp is starting to look expensive, … Read more
Inside Google’s AI Land Grab in Sport Google signed Bayern Munich and Paris Saint-Germain to matching three-year AI-and-device deals within three weeks of each other, on top of five years of the same structure running through the NBA, the FA, Arsenal, Liverpool and the NWSL. Gemini’s monthly users doubled to 900 million in the same … Read more
Something interesting is happening inside Claude’s voice interface, and it’s a signal that tells us a lot about where AI assistants are heading. For the past few weeks, if you’ve been living where the devs are and poking around with Claude’s voice mode, you might have noticed a model selector sitting there. It looked like … Read more
When I first looked at Zoom Slides, my immediate reaction wasn’t “Zoom built a PowerPoint competitor.” Instead, I saw another step in a journey I’ve been writing about for nearly twenty years. Back in January, while previewing the sessions I’d be moderating at ITExpo, I wrote that the future of Unified Communications wasn’t simply UC … Read more
I’ll say it plainly: I think we’re beginning to see the end of the App Store. Not a gradual fade. Not an evolution. A slow-motion obsolescence, and most people building in the app economy haven’t looked up long enough to notice. The App Store’s Days Are Numbered Here’s the uncomfortable truth: the App Store, in … Read more
Back in the fall of 1974, I was tasked by Philadelphia Wings general manager Jack Bionda, one of the five greatest box lacrosse players of all time, and our director of player personnel, Ken Wood, to begin assembling information on every draft-eligible box and field lacrosse player in North America. I gathered stats books from … Read more
Most industries talk about AI transformation in the future tense. Sports just moved it to the present tense. Two deals announced this week look like separate news items. They’re not. Together, they signal a structural inflection point that will separate the organizations that thrive in the next decade from the ones that scramble to catch … Read more
The invisible layer wins. Every billion-dollar sports business running today, streaming rights, fantasy platforms, betting exchanges, and performance analytics all run on APIs that most executives couldn’t name and most investors never audit. That’s the opportunity and the risk sitting in the same sentence. The Plumbing No One Talks About Is Now the Product Over … Read more
