A $606,812.23 judgment against a volunteer hockey administrator nobody outside Colorado has heard of. A billionaire suing the family he sold his own team to. A max-salary forward one podcast away from a suspension. Three stories, no relation to each other on paper. One business model connects all three, and it isn’t the NBA, the … Read more
How a third-division club in Lima, and four teams like it, built sponsorship and identity models the big-budget playbook was never designed to sell. Every jersey deal in the world starts from the same assumption: one shirt, one buyer, one price the market will bear. Peruvian soccer/futbol club Municipal broke the assumption instead of negotiating … Read more
A Comunicano Sports Insight Report Initial Read I wanted to actually read this thing before I say anything about it. That’s rule one in my business: the moment you react to a headline instead of the underlying reporting, you’ve already lost control of the story. So let me lay out what Front Office Sports actually … Read more
The World Cup is over. Spain has beaten Argentina 1-0 in extra time, the trophy has been lifted, and the largest World Cup in history has completed its 39-day run across the United States, Canada and Mexico. (AP News) Now Major League Soccer gets the ball. MLS throws nearly everything it has into capitalizing on … Read more
Every four years, someone writes a nine-figure check to put their logo next to the words “World Cup.” This July, three guys pushing eighty got the same real estate for the price of a Spotify link. The Rolling Stones didn’t sponsor anything. They didn’t need to. They built their own tournament, borrowed the shape of … Read more
I stayed up late last night reading through the notes from a fascinating podcast conversation about FIFA’s financial transformation, and I’m still thinking about it this morning. Not because of the numbers themselves, though a jump from $7 billion to $13 billion in one World Cup cycle is certainly eye-popping, but because of what those … Read more
Here’s a delicious irony for you: sometimes the best way to win attention is to be told you can’t have it. I’ve been thinking about the Levi’s Stadium debacle at the World Cup. You know, the one where FIFA forced them to cover up their branding. Instead of fading into obscurity, they turned that awkward … Read more
For years, I’ve watched startups, telecom companies, SaaS providers, and platform businesses obsess over one thing: differentiation. The pitch usually goes something like this: “We’re faster.” “We’re cheaper.” “We have more features.” “We’re AI-powered.” That’s all well and good, but being different and being relevant are not the same thing. In my years helping companies … Read more
Remember the “Soup Nazi” in Seinfeld. He would say, “No soup for you.” Well, it sounds like the Los Angeles Dodgers just became the “Ticket Nazis.” From an experience standpoint, I’ve crossed the lines of sports and tech for years. I’ve also handled crisis management for brands large and small. Those who avoid controversy do … Read more
Sports Marketing used to be a clean loop: buy rights, build a campaign, measure impressions, renew. That loop is breaking. In 2026, the winning sports marketers are treating sports less like a media buy and more like infrastructure—a system where content, distribution, identity, and commerce run together. The shift isn’t subtle. It’s structural. Here are … Read more
