A Comunicano Tech positioning paper on what to retire, what to adopt, and how to tell the difference in 2026 The filter, before the list Every “best tools 2026” list on the internet right now is written by the same three people wearing different bylines, padded with affiliate links, and ranking whatever paid to be … Read more
The world already changed. Most of the software running your business didn’t. Microsoft just handed us the clearest evidence yet that the enterprise software industry is splitting into two camps: those building AI into the foundation, and those charging you extra to staple it on top. And the staple camp is starting to look expensive, … Read more
Something interesting is happening inside Claude’s voice interface, and it’s a signal that tells us a lot about where AI assistants are heading. For the past few weeks, if you’ve been living where the devs are and poking around with Claude’s voice mode, you might have noticed a model selector sitting there. It looked like … Read more
When I first looked at Zoom Slides, my immediate reaction wasn’t “Zoom built a PowerPoint competitor.” Instead, I saw another step in a journey I’ve been writing about for nearly twenty years. Back in January, while previewing the sessions I’d be moderating at ITExpo, I wrote that the future of Unified Communications wasn’t simply UC … Read more
For years, I’ve watched startups, telecom companies, SaaS providers, and platform businesses obsess over one thing: differentiation. The pitch usually goes something like this: “We’re faster.” “We’re cheaper.” “We have more features.” “We’re AI-powered.” That’s all well and good, but being different and being relevant are not the same thing. In my years helping companies … Read more
Yesterday I wrote “The Transcript Was Never the Point,” and it’s driven some interesting commentary. Today, I want to go one step further because, as we broaden the scope, it’s obvious that everyone is watching the wrong race. The conversation in tech circles, boardrooms, and venture portfolios has been locked on a single obsession: which … Read more
Over the past two decades of writing about telecom, mobile and the evolution of how we communicate, one thing has become very clear to me: when companies make it harder to reach them, consumers don’t stop trying. They simply change channels. As someone who has spent more time than I care to admit on the … Read more
Most industries talk about AI transformation in the future tense. Sports just moved it to the present tense. Two deals announced this week look like separate news items. They’re not. Together, they signal a structural inflection point that will separate the organizations that thrive in the next decade from the ones that scramble to catch … Read more
The invisible layer wins. Every billion-dollar sports business running today, streaming rights, fantasy platforms, betting exchanges, and performance analytics all run on APIs that most executives couldn’t name and most investors never audit. That’s the opportunity and the risk sitting in the same sentence. The Plumbing No One Talks About Is Now the Product Over … Read more
Every so often, a new idea comes along that is not just a product feature or a cost-saving tweak, but a real architectural shift. Anthropic’s Advisor Strategy is one of those ideas. At its core, the concept is simple. You let a faster, lower-cost model do the routine work. When something complex, ambiguous, or high-stakes … Read more
