A Comunicano Tech positioning paper on what to retire, what to adopt, and how to tell the difference in 2026 The filter, before the list Every “best tools 2026” list on the internet right now is written by the same three people wearing different bylines, padded with affiliate links, and ranking whatever paid to be … Read more
The world already changed. Most of the software running your business didn’t. Microsoft just handed us the clearest evidence yet that the enterprise software industry is splitting into two camps: those building AI into the foundation, and those charging you extra to staple it on top. And the staple camp is starting to look expensive, … Read more
Spotify is moving into YouTube’s territory as they want to be the “artists direct” upload home where fans can discover video content. On paper, it “sounds” good. But it’s really not. Here’s why: This deepens the artist audience ownership problem because Spotify is not just adding another content format. It is expanding the surface area … Read more
A Comunicano Sports Special Intelligence Report The biggest event in sports just became the biggest experiment in sports media. FIFA didn’t just sell rights to the 2026 World Cup. It engineered a distribution architecture. And if you’re still thinking about sports rights the way you thought about them in 2022, you’re already behind. FIFA’s Hybrid … Read more
I’ll say it plainly: I think we’re beginning to see the end of the App Store. Not a gradual fade. Not an evolution. A slow-motion obsolescence, and most people building in the app economy haven’t looked up long enough to notice. The App Store’s Days Are Numbered Here’s the uncomfortable truth: the App Store, in … Read more
There is a moment in every technology cycle when one acquisition changes everything. Apple buying NeXT was one. Apple buying Beats was another. Both looked odd to outsiders and obvious to insiders. The next one on that list should be Zapier. Here is why this matters right now. We are living through the quiet demolition … Read more
