There’s an old rule in advertising: never let the client believe the product is more interesting than the story. Well, somebody forgot to tell soccer/futbol. Right now, the sport itself is starting to look like the product demo, and the AI running underneath it is starting to look like the star. Two stories landed this … Read more
Something shifted this summer, and it wasn’t just the score on the board. When the USMNT beat Australia 2–0 on a Friday afternoon, 14.78 million people watched on English-language television alone, making it the fourth-largest audience for a men’s World Cup match in U.S. history, behind a record set just one week earlier when 18.04 … Read more
Yesterday I wrote “The Transcript Was Never the Point,” and it’s driven some interesting commentary. Today, I want to go one step further because, as we broaden the scope, it’s obvious that everyone is watching the wrong race. The conversation in tech circles, boardrooms, and venture portfolios has been locked on a single obsession: which … Read more
Spotify is moving into YouTube’s territory as they want to be the “artists direct” upload home where fans can discover video content. On paper, it “sounds” good. But it’s really not. Here’s why: This deepens the artist audience ownership problem because Spotify is not just adding another content format. It is expanding the surface area … Read more
Over the past two decades of writing about telecom, mobile and the evolution of how we communicate, one thing has become very clear to me: when companies make it harder to reach them, consumers don’t stop trying. They simply change channels. As someone who has spent more time than I care to admit on the … Read more
The invisible layer wins. Every billion-dollar sports business running today, streaming rights, fantasy platforms, betting exchanges, and performance analytics all run on APIs that most executives couldn’t name and most investors never audit. That’s the opportunity and the risk sitting in the same sentence. The Plumbing No One Talks About Is Now the Product Over … Read more
“Never pick a fight with people who buy ink by the barrel.”–Mark Twain There’s a moment in every crisis when the subject of the story gets to make a choice. Get ahead of it, own what’s true, and let the story burn itself out in a news cycle or two. Or dig in, go to … Read more
Every so often, a new idea comes along that is not just a product feature or a cost-saving tweak, but a real architectural shift. Anthropic’s Advisor Strategy is one of those ideas. At its core, the concept is simple. You let a faster, lower-cost model do the routine work. When something complex, ambiguous, or high-stakes … Read more
I’ve been thinking a lot about the invisible dance happening in sports these days—the one between tradition and innovation, between the purity of athletic competition and our insatiable appetite for enhanced experiences. Have you noticed how technology keeps creeping closer to the action? It’s fascinating, really. VAR (Video Assistant Referee) has transformed football from a … Read more
There’s something wonderfully nostalgic about The Jetsons, the 1960s animated sitcom that gave us a peek into “the future” as imagined from the space age. Orbit City’s flying cars, robot maids, and meals in pills still evoke laughter and awe. But take a closer look, and you’ll find that many of those fanciful ideas aren’t … Read more
