A Comunicano Tech positioning paper on what to retire, what to adopt, and how to tell the difference in 2026 The filter, before the list Every “best tools 2026” list on the internet right now is written by the same three people wearing different bylines, padded with affiliate links, and ranking whatever paid to be … Read more
Or, The Wrong Way to Build a Market I’ve watched this play out dozens of times now, and it never stops being fascinating or expensive. A founder builds something genuinely interesting. They get some early traction, maybe a few people talking about it in the right circles. Then they make the leap: let’s go big. … Read more
There’s an old rule in advertising: never let the client believe the product is more interesting than the story. Well, somebody forgot to tell soccer/futbol. Right now, the sport itself is starting to look like the product demo, and the AI running underneath it is starting to look like the star. Two stories landed this … Read more
Something shifted this summer, and it wasn’t just the score on the board. When the USMNT beat Australia 2–0 on a Friday afternoon, 14.78 million people watched on English-language television alone, making it the fourth-largest audience for a men’s World Cup match in U.S. history, behind a record set just one week earlier when 18.04 … Read more
Yesterday I wrote “The Transcript Was Never the Point,” and it’s driven some interesting commentary. Today, I want to go one step further because, as we broaden the scope, it’s obvious that everyone is watching the wrong race. The conversation in tech circles, boardrooms, and venture portfolios has been locked on a single obsession: which … Read more
Spotify is moving into YouTube’s territory as they want to be the “artists direct” upload home where fans can discover video content. On paper, it “sounds” good. But it’s really not. Here’s why: This deepens the artist audience ownership problem because Spotify is not just adding another content format. It is expanding the surface area … Read more
Over the past two decades of writing about telecom, mobile and the evolution of how we communicate, one thing has become very clear to me: when companies make it harder to reach them, consumers don’t stop trying. They simply change channels. As someone who has spent more time than I care to admit on the … Read more
The invisible layer wins. Every billion-dollar sports business running today, streaming rights, fantasy platforms, betting exchanges, and performance analytics all run on APIs that most executives couldn’t name and most investors never audit. That’s the opportunity and the risk sitting in the same sentence. The Plumbing No One Talks About Is Now the Product Over … Read more
“Never pick a fight with people who buy ink by the barrel.”–Mark Twain There’s a moment in every crisis when the subject of the story gets to make a choice. Get ahead of it, own what’s true, and let the story burn itself out in a news cycle or two. Or dig in, go to … Read more
Every so often, a new idea comes along that is not just a product feature or a cost-saving tweak, but a real architectural shift. Anthropic’s Advisor Strategy is one of those ideas. At its core, the concept is simple. You let a faster, lower-cost model do the routine work. When something complex, ambiguous, or high-stakes … Read more
