Mark Walter bought the Lakers for $10 billion. Ten months later, he sold them for $12.5 billion. The math is clean. The story underneath it isn’t. The Number Everyone’s Repeating $2.5 billion. That’s the headline gain, and it’s real. Walter closed on a controlling stake in the Lakers on October 30, 2025, at a $10 … Read more
Bayern Munich in mid-July. Paris Saint-Germain on August 3. FC Barcelona today. Same three products, same two-part structure, same company signing them one league at a time while everyone treats each one as its own headline. I called this ten days ago: La Liga and Serie A were the conspicuously open lanes in Google’s sports … Read more
$200 million in fresh outside capital, sponsorship revenue up 35 percent, merchandise sales up 50 percent, and a league still priced well below its closest comps. Fifty years after I helped build professional hockey’s first fan development shop, the PWHL is proving the same bet works, just with better financing. Andy Abramson $200 million in … Read more
Madden 27 just built an AI persona engine that writes breaking news headlines inside the game. That should worry more than gamers. I run a communications agency. I’ve spent thirty years watching newsrooms shrink while sports leagues grow. Now the biggest sports simulator on the planet has decided the most realistic way to model a … Read more
Fifty-two. That’s how many American Hockey League players signed with the Swedish Hockey League this offseason, more than double the number who went to Germany’s DEL. Fifty-eight ECHL players landed in Britain’s Elite Ice Hockey League, more than double the number who went anywhere else. And in Russia, the story splits cleanly down the middle: … Read more
A $606,812.23 judgment against a volunteer hockey administrator nobody outside Colorado has heard of. A billionaire suing the family he sold his own team to. A max-salary forward one podcast away from a suspension. Three stories, no relation to each other on paper. One business model connects all three, and it isn’t the NBA, the … Read more
How a third-division club in Lima, and four teams like it, built sponsorship and identity models the big-budget playbook was never designed to sell. Every jersey deal in the world starts from the same assumption: one shirt, one buyer, one price the market will bear. Peruvian soccer/futbol club Municipal broke the assumption instead of negotiating … Read more
A Comunicano Sports Insight Report Initial Read I wanted to actually read this thing before I say anything about it. That’s rule one in my business: the moment you react to a headline instead of the underlying reporting, you’ve already lost control of the story. So let me lay out what Front Office Sports actually … Read more
Inside Google’s AI Land Grab in Sport Google signed Bayern Munich and Paris Saint-Germain to matching three-year AI-and-device deals within three weeks of each other, on top of five years of the same structure running through the NBA, the FA, Arsenal, Liverpool and the NWSL. Gemini’s monthly users doubled to 900 million in the same … Read more
$3.4 billion, a 15.8x EBITDA multiple and a founder being bought out of the company that carried his name for two decades. Five months ago, twenty-plus artists quit and Forbes priced this business at barely half that. Here’s the math behind why a reputational crisis made Casey Wasserman richer, not poorer. Casey Wasserman is about … Read more
