A $606,812.23 judgment against a volunteer hockey administrator nobody outside Colorado has heard of. A billionaire suing the family he sold his own team to. A max-salary forward one podcast away from a suspension. Three stories, no relation to each other on paper. One business model connects all three, and it isn’t the NBA, the … Read more
How a third-division club in Lima, and four teams like it, built sponsorship and identity models the big-budget playbook was never designed to sell. Every jersey deal in the world starts from the same assumption: one shirt, one buyer, one price the market will bear. Peruvian soccer/futbol club Municipal broke the assumption instead of negotiating … Read more
A Comunicano Sports Insight Report Initial Read I wanted to actually read this thing before I say anything about it. That’s rule one in my business: the moment you react to a headline instead of the underlying reporting, you’ve already lost control of the story. So let me lay out what Front Office Sports actually … Read more
Inside Google’s AI Land Grab in Sport Google signed Bayern Munich and Paris Saint-Germain to matching three-year AI-and-device deals within three weeks of each other, on top of five years of the same structure running through the NBA, the FA, Arsenal, Liverpool and the NWSL. Gemini’s monthly users doubled to 900 million in the same … Read more
$3.4 billion, a 15.8x EBITDA multiple and a founder being bought out of the company that carried his name for two decades. Five months ago, twenty-plus artists quit and Forbes priced this business at barely half that. Here’s the math behind why a reputational crisis made Casey Wasserman richer, not poorer. Casey Wasserman is about … Read more
The Packers Lost Money on Football. They Made a Fortune on Everything Else. $753.3 million in revenue, a $1.1 million operating loss, and $132.5 million in net income. The only publicly owned team in American professional sports just handed the entire NFL a look at its books, and the books say football and finance have … Read more
The World Cup is over. Spain has beaten Argentina 1-0 in extra time, the trophy has been lifted, and the largest World Cup in history has completed its 39-day run across the United States, Canada and Mexico. (AP News) Now Major League Soccer gets the ball. MLS throws nearly everything it has into capitalizing on … Read more
Andy, six sponsorship stories landed in one window and none of them are really about logos anymore. They’re about inventory. Somebody, somewhere, keeps finding real estate on a jersey, a broadcast, a loyalty account or a Games program that didn’t exist as a sellable asset a year ago, and selling it before the market knows … Read more
For a century, live sports offered you two choices. Be there, limited by geography, capacity, and price. Or watch it on a screen, with unlimited reach but never actually in it. Broadcast solved scale. It never solved presence. Nobody has closed that gap. Until, maybe, now. This week, a company called L1VE launched something it … Read more
Major League Baseball just did something fascinating: It banned teams from using dugout iPads for AI-powered, in-game strategy calls. Yes, you read that correctly. Those Apple tablets you see players and coaches huddled around between innings? It turns out that about one-third of MLB teams were using them to let AI influence decisions about substitutions, … Read more
