I came up in sports when the data was a stat line in the morning paper and the fan experience was a hot dog, a bad seat, and a prayer that your team didn’t blow a lead in the ninth. I worked marketing for four professional sports teams. I spent time at a sports licensee … Read more
Most industries talk about AI transformation in the future tense. Sports just moved it to the present tense. Two deals announced this week look like separate news items. They’re not. Together, they signal a structural inflection point that will separate the organizations that thrive in the next decade from the ones that scramble to catch … Read more
Major League Soccer announced its 2026 MLS Innovation Lab cohort last week. Five companies. Five focused bets across player performance, fan engagement, and media production. And almost every mainstream coverage angle missed the actual story. The story isn’t the companies. The story is the laboratory itself. What Was Actually Announced MLS selected five companies for … Read more
The invisible layer wins. Every billion-dollar sports business running today, streaming rights, fantasy platforms, betting exchanges, and performance analytics all run on APIs that most executives couldn’t name and most investors never audit. That’s the opportunity and the risk sitting in the same sentence. The Plumbing No One Talks About Is Now the Product Over … Read more
The Comunicano Sports Intelligence Scoreboard Somewhere between my third browser tab and my fourth coffee, I had the thought that has launched a thousand startups: there has to be a better way. Sports business news is everywhere. Front Office Sports. Sports Business Journal. Sportico. SportsPro. Stadium Tech Report. The Athletic. Adweek. Business Wire. PR Newswire. … Read more
Every so often, a new idea comes along that is not just a product feature or a cost-saving tweak, but a real architectural shift. Anthropic’s Advisor Strategy is one of those ideas. At its core, the concept is simple. You let a faster, lower-cost model do the routine work. When something complex, ambiguous, or high-stakes … Read more
Baseball has always been about the moments we can’t quite see. I’m not talking about the home runs or the diving catches—though those matter too. I’m talking about the invisible architecture of the game. The pitcher is reading the hitter. The catcher is calling the pitch. The split-second decisions that happen in the space between … Read more
There’s a moment in any technology cycle when the expensive thing becomes the everyday thing. When the mainframe becomes the PC. When the PC becomes the phone. When the phone becomes the agent that does your work while you sleep. That moment happened again this week. Quietly. The way the important ones usually do. Anthropic … Read more
I’ve been thinking a lot about the invisible dance happening in sports these days—the one between tradition and innovation, between the purity of athletic competition and our insatiable appetite for enhanced experiences. Have you noticed how technology keeps creeping closer to the action? It’s fascinating, really. VAR (Video Assistant Referee) has transformed football from a … Read more
Ever since I was a young boy, I’ve been into numbers. Now, I wasn’t a stats nerd. I just kept the stats for the Philadelphia Wings, not to the level of Harvey Pollack, affectionately known as “Superstat,” but I kept the game stats. Who scored the goals? Who got the assist? Who was in the … Read more
