I’ve been in a toxic relationship for years — with my inbox. You know the feeling: that constant pull to check notifications, the anxiety of an unread count climbing higher, the Sunday night dread of Monday morning’s email avalanche. But I’m here to tell you that I’ve finally broken free, and the liberation has been … Read more
The AI hype train is running at full steam, but interestingly, two key executives who should be its biggest champions—CIOs and CMOs—are often the ones applying the brakes. I’ve been watching this resistance pattern emerge, and it’s fascinating how similar yet distinct their concerns are. Let’s break down what’s happening here. The business world has … Read more
Reimagining Digital Communication: Why Phound’s Privacy-First Approach Caught My Attention You all know that I’ve been watching the digital communication space evolve for years, and I have to tell you about something interesting I’ve been working on for the past two months. It’s called Phound, and it’s tackling a challenge that’s been bugging me (and … Read more
Looking at the latest Cision “State of the Press Release” report for 2024, I’m struck by how press releases continue to defy the “dying medium” narrative that’s been floating around for years. The data tells an interesting story – one that might surprise the digital-first zealots who’ve been predicting the death of traditional PR tools. … Read more
Navigating the Pitfalls of Pay-for-Placement PR While the pay-for-placement PR model offers predictability, it comes with its own set of challenges. This model can sometimes blur the lines between genuine news and paid content, affecting perceived credibility. Let’s look at three examples of Pay for Placement PR. A consumer electronics brand pays for a feature … Read more
Robots are an interest of mine and what I’m learning is very fascinating. Recently a friend of mine shared the thought that unions are fearful of robots replacing people, but I see it differently. Imagine robots that don’t just perform repetitive tasks in one spot, but move around and work alongside us. Welcome to the … Read more
YouTube, via a report that found its way to my inbox, got me thinking about the impact of the marketing concept known as “the Creator Takeover.” Remember when we eagerly awaited our favorite TV shows to air? Those days feel like ancient history now in an era of time-shifted viewing vs. the days of appointment … Read more
As we stand on the brink of another technological revolution, it’s impossible not to be both excited and slightly apprehensive about the rapid advancements in artificial intelligence (AI). Over the next 24 to 36 months, the AI landscape is set to evolve in ways that will fundamentally transform various industries and our everyday lives. Here’s … Read more
As someone who has spent time in the advertising world, I often interacted daily with creatives. With AI now a part of my everyday life for almost two years, it’s been fascinating to observe what creatives think about this technology. Initially, I encountered resistance from veteran creative professionals, while younger and more recently established designers … Read more
Frequent travelers like myself have a love-hate relationship with hotel stays. We often find ourselves wrestling with the little things that should be no-brainers, like the proper refilling of toiletry bottles in the hotel room’s bathroom. Here’s a scenario that’s all too familiar: You arrive at your hotel, exhausted and ready to freshen up, only … Read more
