Television

The Dismissive Attitude: Why “That’s Just AI” Reveals More About the Speaker Than the User

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When colleagues dismiss sophisticated AI implementations with phrases like “oh that’s just your AI,” they inadvertently expose their own technological illiteracy and psychological biases. This reductive commentary reflects a fundamental misunderstanding of modern AI capabilities and reveals deeper issues of workplace envy and resistance to innovation. The Knowledge Divide The “just AI” dismissal reveals a … Read more

Are You Experienced-Experiential Marketing in 2025

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Lately, I’ve been looking at a key evolution in the events and marketing landscape. Experiential Marketing, and this is no longer a trend; it’s becoming the expectation. By 2025, it will be the dominant force, especially for brands seeking to cut through the noise and connect with audiences on a deeper level. Let’s explore the … Read more

Disney + and the Rise of The Self Marketer

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I've been following Disney's pursuit of their own streaming service and the process they've undertaken to get there. For starters they signaled their intention and then acquired the infrastructure of MLB's streaming group. That was a key and very schrewed move, as the MLB infrasructure was already supporting other companies, like WWE, and was a … Read more

Amazon, Apple and Google Steal The Show at CES

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The enemy of my enemy is my friend, and this week's CES is clearly showing how what was once the way companies did business, has changed, and at the same time, what's old is new again and companies who once fought with each other are finding new ways to be allies. For example, Apple stopped … Read more

The Age of Influence Online

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In 2005 Martin Geddes asked me to outline how Nokia could use bloggers to help properly introduce their upcoming line of smartphones, dubbed the "N Series" to overcome the challenges faced by their USA Country Comms team and Global Comms worldwide. In the past they had tried to work with bloggers and never got past … Read more