I came up in sports when the data was a stat line in the morning paper and the fan experience was a hot dog, a bad seat, and a prayer that your team didn’t blow a lead in the ninth. I worked marketing for four professional sports teams. I spent time at a sports licensee … Read more
Most industries talk about AI transformation in the future tense. Sports just moved it to the present tense. Two deals announced this week look like separate news items. They’re not. Together, they signal a structural inflection point that will separate the organizations that thrive in the next decade from the ones that scramble to catch … Read more
The invisible layer wins. Every billion-dollar sports business running today, streaming rights, fantasy platforms, betting exchanges, and performance analytics all run on APIs that most executives couldn’t name and most investors never audit. That’s the opportunity and the risk sitting in the same sentence. The Plumbing No One Talks About Is Now the Product Over … Read more
