The invisible layer wins. Every billion-dollar sports business running today, streaming rights, fantasy platforms, betting exchanges, and performance analytics all run on APIs that most executives couldn’t name and most investors never audit. That’s the opportunity and the risk sitting in the same sentence. The Plumbing No One Talks About Is Now the Product Over … Read more
“Never pick a fight with people who buy ink by the barrel.”–Mark Twain There’s a moment in every crisis when the subject of the story gets to make a choice. Get ahead of it, own what’s true, and let the story burn itself out in a news cycle or two. Or dig in, go to … Read more
Something quiet but important just went live at DevLocker.dev, and I want to take a moment to explain why it matters more than it might appear at first glance. We added Datasets. Seven open-access sports data repositories are now cataloged alongside our 184 APIs and 92 MCP Servers. That number will grow. But before it … Read more
The Comunicano Sports Intelligence Scoreboard Somewhere between my third browser tab and my fourth coffee, I had the thought that has launched a thousand startups: there has to be a better way. Sports business news is everywhere. Front Office Sports. Sports Business Journal. Sportico. SportsPro. Stadium Tech Report. The Athletic. Adweek. Business Wire. PR Newswire. … Read more
Remember the “Soup Nazi” in Seinfeld. He would say, “No soup for you.” Well, it sounds like the Los Angeles Dodgers just became the “Ticket Nazis.” From an experience standpoint, I’ve crossed the lines of sports and tech for years. I’ve also handled crisis management for brands large and small. Those who avoid controversy do … Read more
When you have been around sports, telecom, media rights, and more than a few boardrooms, you start to recognize something very quickly. Marketing wants velocity. Legal wants certainty. Nowhere does that tension show up more clearly than around NCAA tentpole events like March Madness and the Final Four. I have watched this movie before. Different … Read more
Baseball has always been about the moments we can’t quite see. I’m not talking about the home runs or the diving catches—though those matter too. I’m talking about the invisible architecture of the game. The pitcher is reading the hitter. The catcher is calling the pitch. The split-second decisions that happen in the space between … Read more
Sports Marketing used to be a clean loop: buy rights, build a campaign, measure impressions, renew. That loop is breaking. In 2026, the winning sports marketers are treating sports less like a media buy and more like infrastructure—a system where content, distribution, identity, and commerce run together. The shift isn’t subtle. It’s structural. Here are … Read more
When government regulators are pressured to punish culture, we should all pause. The Federal Communications Commission recently closed its review of complaints surrounding the Super Bowl halftime performance and determined there were no violations of indecency rules. You can read the coverage here:https://www.yahoo.com/entertainment/music/articles/fcc-reaches-final-decision-bad-142903347.html Predictably, some lawmakers and commentators are unhappy. They wanted fines. They wanted … Read more
What We’re Looking At The Milano Cortina 2026 Olympic ice hockey rink features dasher boards in a light blue/cyan tone, roughly in the neighborhood of #5CC8D4 to #7ED4DB, with a bright yellow/gold kickplate running along the bottom. The top rail and surrounding structural elements also carry this aqua-to-teal palette, consistent with the Milano Cortina 2026 … Read more
