The archetypes of today’s NHL grassroots and amateur hockey programs were not originally league-driven. They were community-driven, sponsor-driven, entrepreneur-driven, and in many cases arena-driven. The NHL eventually institutionalized what local hockey people had already proven worked. There are several foundational archetypes that shaped modern hockey participation systems. To find out, I asked ChatGPT for the … Read more
Detroit has always known something the rest of the country is still figuring out. Hockey isn’t a sport played in that city. It’s a religion. And like any good religion, it was only a matter of time before the women got their own church. The Professional Women’s Hockey League announced this morning that Detroit will … Read more
Major League Soccer announced its 2026 MLS Innovation Lab cohort last week. Five companies. Five focused bets across player performance, fan engagement, and media production. And almost every mainstream coverage angle missed the actual story. The story isn’t the companies. The story is the laboratory itself. What Was Actually Announced MLS selected five companies for … Read more
The invisible layer wins. Every billion-dollar sports business running today, streaming rights, fantasy platforms, betting exchanges, and performance analytics all run on APIs that most executives couldn’t name and most investors never audit. That’s the opportunity and the risk sitting in the same sentence. The Plumbing No One Talks About Is Now the Product Over … Read more
“Never pick a fight with people who buy ink by the barrel.”–Mark Twain There’s a moment in every crisis when the subject of the story gets to make a choice. Get ahead of it, own what’s true, and let the story burn itself out in a news cycle or two. Or dig in, go to … Read more
Something quiet but important just went live at DevLocker.dev, and I want to take a moment to explain why it matters more than it might appear at first glance. We added Datasets. Seven open-access sports data repositories are now cataloged alongside our 184 APIs and 92 MCP Servers. That number will grow. But before it … Read more
The Comunicano Sports Intelligence Scoreboard Somewhere between my third browser tab and my fourth coffee, I had the thought that has launched a thousand startups: there has to be a better way. Sports business news is everywhere. Front Office Sports. Sports Business Journal. Sportico. SportsPro. Stadium Tech Report. The Athletic. Adweek. Business Wire. PR Newswire. … Read more
Remember the “Soup Nazi” in Seinfeld. He would say, “No soup for you.” Well, it sounds like the Los Angeles Dodgers just became the “Ticket Nazis.” From an experience standpoint, I’ve crossed the lines of sports and tech for years. I’ve also handled crisis management for brands large and small. Those who avoid controversy do … Read more
When you have been around sports, telecom, media rights, and more than a few boardrooms, you start to recognize something very quickly. Marketing wants velocity. Legal wants certainty. Nowhere does that tension show up more clearly than around NCAA tentpole events like March Madness and the Final Four. I have watched this movie before. Different … Read more
Baseball has always been about the moments we can’t quite see. I’m not talking about the home runs or the diving catches—though those matter too. I’m talking about the invisible architecture of the game. The pitcher is reading the hitter. The catcher is calling the pitch. The split-second decisions that happen in the space between … Read more
