Sports Marketing used to be a clean loop: buy rights, build a campaign, measure impressions, renew. That loop is breaking. In 2026, the winning sports marketers are treating sports less like a media buy and more like infrastructure—a system where content, distribution, identity, and commerce run together. The shift isn’t subtle. It’s structural. Here are … Read more
When government regulators are pressured to punish culture, we should all pause. The Federal Communications Commission recently closed its review of complaints surrounding the Super Bowl halftime performance and determined there were no violations of indecency rules. You can read the coverage here:https://www.yahoo.com/entertainment/music/articles/fcc-reaches-final-decision-bad-142903347.html Predictably, some lawmakers and commentators are unhappy. They wanted fines. They wanted … Read more
What We’re Looking At The Milano Cortina 2026 Olympic ice hockey rink features dasher boards in a light blue/cyan tone, roughly in the neighborhood of #5CC8D4 to #7ED4DB, with a bright yellow/gold kickplate running along the bottom. The top rail and surrounding structural elements also carry this aqua-to-teal palette, consistent with the Milano Cortina 2026 … Read more
I’ve been thinking a lot about the invisible dance happening in sports these days—the one between tradition and innovation, between the purity of athletic competition and our insatiable appetite for enhanced experiences. Have you noticed how technology keeps creeping closer to the action? It’s fascinating, really. VAR (Video Assistant Referee) has transformed football from a … Read more
This push for an 18-game season is fundamentally a revenue maximization strategy, not a competitive or fan-first initiative. Robert Kraft frames it as supporting labor and reflecting fan demand, but the underlying driver is simple: each additional regular-season game is a new, premium monetization event layered onto an already saturated sports media market. The NFL’s … Read more
When I helped launch the Flyers’ Fan Development initiative back in the 1970s, fandom was a local, tribal affair. You bled your team’s colors, stood behind them win or lose, and if you dared cheer for anyone else, you’d better be ready to defend your choice. Fast forward to today, and Alexandra Willis’ insights during … Read more
Here’s something that would have sounded like science fiction five years ago: I just had three AI tools—Claude, Perplexity, and Manus—build comprehensive biographical websites about my work and thinking. Not from scratch. Not from thin air. From five decades of actual data, scattered across the web and buried in my personal files. The result? Three … Read more
When colleagues dismiss sophisticated AI implementations with phrases like “oh that’s just your AI,” they inadvertently expose their own technological illiteracy and psychological biases. This reductive commentary reflects a fundamental misunderstanding of modern AI capabilities and reveals deeper issues of workplace envy and resistance to innovation. The Knowledge Divide The “just AI” dismissal reveals a … Read more
Yesterday I posted about why sports teams need vCONs. Well, let’s move from the “team” side to the business of sports. You see, I’ve been in the room when a misquoted coach nearly tanked a sponsorship. I’ve watched marketers scramble because fan feedback came in three weeks too late. I’ve seen sales teams miss the … Read more
The equipment arms race in sports is nothing if not fascinating. We’ve just witnessed the introduction of the “torpedo bat” in MLB, and I can’t help but see striking parallels to how the curved hockey stick transformed the NHL decades ago. Both innovations represent those rare moments when equipment design fundamentally alters how a game … Read more
