In today’s media-saturated world, it can be tough for brands to get noticed. With so much noise and clutter out there, how can you make sure your brand story is heard? When I host the panel Getting Visible: Telling Your Brand Story at IT Expo on February 13th in Fort Lauderdale, FL, we’ll dve into this and more.
Having been speaking, moderating and attending IT Expo since the late 90s, it’s always good to be up on stage. At the conference we’ll explore the problem of getting visibility for your brand and offer some solutions for how to cut through the noise. We’ll discuss the strategies and tactics you can use to get your brand the attention it deserves. But before we get to IT Expo, let me share why this topic is one discussion you won’t want to miss.
The Problem-what’s the problem with getting attention
In today’s media-saturated environment, it can be difficult for brands to get noticed. With so much noise and clutter, companies often struggle to cut through the clutter and get their story heard. This can be especially challenging when trying to reach target audiences who are bombarded with information from all directions.
There are a lot of factors that contribute to this problem. First, the traditional media landscape has changed dramatically in recent years. The rise of social media and the 24-hour news cycle has made it harder for brands to get coverage in traditional outlets such as newspapers, television, and radio. At the same time, companies are facing increased competition for attention from both traditional and non-traditional competitors.
For VoIP and Telecommunications companies, especially those not publicly traded, given the reduction in publications, active bloggers and the shift to pay for play reporting, the outlets for fair, unbiased and honest coverage just aren’t there anymore.
Second, consumers are more savvy and discerning than ever before. With so many choices available, they’re less likely to pay attention to messages that feel like an ad, that aren’t relevant or interesting to them. This means that brands need to work harder than ever to create compelling content that’ll capture the attention of their target audiences.
Finally, there’s simply too much information available today for anyone to pay attention to everything. In an age of information overload, the public in general has become very selective about what they take in. As a result, brands need to find ways to stand out and make their message heard above the din.
The challenges faced by brands in getting noticed are significant, but they aren’t insurmountable. By understanding the nature of the problem, companies can develop strategies for cut through the clutter and getting their story told in today’s media environment
The Solution-how can you get attention for your brand today
There’s no question that it’s harder than ever for brands to get attention. With so much noise and clutter in the media landscape, it can be tough to cut through and tell your story in a way that’ll resonate with your target audience.
So what’s the solution? How can you get attention for your brand today?
Here are a few ideas:
1. Create compelling content.
If you want people to pay attention to your brand, you need to give them something worth paying attention to. That means creating content that’s interesting, informative, and visually appealing. Whether it’s a blog post, infographic, video, or something else entirely, make sure your content is high-quality and worth reading or watching.
2. Tell a story.
People love stories, so why not use that to your advantage? When you’re crafting your content, think about how you can tell a story that’ll capture people’s attention and make them want to learn more about your brand.
3. Be strategic about where you share your content.
Just because you’ve created amazing content doesn’t mean people will automatically see it. You need to be strategic about where you share it to reach your target audience. Post it on social media, pitch it to relevant publications, and promote it through any other channels that make sense for your business.
4. Make it easy for people to share your content.
If you want people to help spread the word about your brand, make it easy for them to do so. Include social sharing buttons on your website and blog posts, and create engaging social media posts that encourage people to share your content with their followers.
5. Keep at it.
Getting attention for your brand isn’t a one-time thing–it takes ongoing effort and consistency over time. So keep creating great content, keep promoting it strategically, and keep working at it day after day, week after week, month after month, until you start seeing the results you’re looking for.
At IT Expo we’ll dive more deeply, as I’m joined by TMCNet’s Editor in Chief, Erik Linask, Publisher Rich Terani and Telco Bridges, CMO, Alan Percy. Join us. Come prepared, wth questions, and most importantly, get ready to learn not only what created this problem, but what the solutions are.