Let’s talk about WeWork for a minute, and before you roll your eyes and start muttering about Adam Neumann’s tequila-fueled fever dreams and billion-dollar valuations built on unicorn dust, hear me out.
Yes, we’ve all heard the narrative. Overexpansion. Unproven model. Too much, too fast, too everything. The business press had a field day dissecting every misstep, every inflated metric, every questionable decision that led to one of the most spectacular corporate face-plants in recent memory.
But here’s the thing about narratives. Sometimes they become so entrenched that we miss what’s actually happening on the ground.
Since the new ownership took over, something fundamental has shifted. The efficiency is palpable. The bloat is gone. What remains is something that actually works – and works brilliantly – for people who live and work across multiple cities and time zones.
Take my global access membership. Three hundred bucks a month, and I can walk into any WeWork anywhere in the world. Not just walk in. I can reserve a desk for free, no credits required. When I need a proper meeting room, those five monthly credits are more than sufficient. It’s frictionless in a way that most business services can only dream of achieving.
The WeWork black card is pure genius in its simplicity. Monday through Friday, I tap and I’m in. No security theater, no fumbling for ID, no explaining who I am or why I’m there (Regus are you listening.) It just works. In an era where everything seems designed to create friction, this is refreshingly seamless.
Then there’s the connectivity factor that nobody talks about. I fire up my laptop, iPad or iPhone and I’m automatically on the network reserved for members and tenants. My personal code, my bandwidth, shareable with whoever I’m meeting with. No hunting for passwords, no negotiating with IT departments, no wondering if the connection will hold up during that crucial video call.
And yes, let’s talk about the coffee, because while it might sound trivial, it’s actually profound. Twenty visits a month means I’m saving 60 to 100 dollars that would otherwise go to coffee shops. More importantly, I’m saving time and mental energy. Here in London, they’ve got actual baristas pulling shots that rival the best independent cafes. It’s one less decision, one less transaction, one less friction point in an already complex day.
This is what ubiquity looks like when it’s done right. For global nomads, consultants, or anyone whose business spans multiple markets, WeWork has created something genuinely valuable: predictable, consistent, high-quality workspace that travels with you.
The critics aren’t wrong about the company’s troubled past. But they might be missing the forest from the trees when it comes to what WeWork has become under new management. Sometimes the best innovations emerge from the ashes of spectacular failures.
The question isn’t whether WeWork’s original vision was sustainable as clearly, it wasn’t. The question is whether what they’ve built now actually solves real problems for real people.
From where I’m sitting, in a WeWork in London, connected to reliable WiFi, with excellent coffee within arm’s reach, the answer seems pretty clear.
What’s your take on the new WeWork? Have you experienced the transformation firsthand, or are you still skeptical? The comment section awaits your thoughts.