I tend not to usually be a job board, but a company I like, but do not represent is VAPPs. Maybe it’s their CEO being a nice guy. Perhaps its really taking a grow right approach or maybe it is they just seem to have a path that makes sense to me in a 2.0 world. I’ll do this from time to time for companies that have a really interesting future planned. In a nutshell the VP, Marketing gig there will pay $150+ in salary and they’re looking for someone with experience with both direct and channel on-line marketing to SMB’s The company is based in Hoboken, NJ and being a start-up per se, there likely will be some employee stock options.
When founder Ben Lillenthal asked if I had any candidates for his VP of Marketing slot I asked for a job description. You can contact Ben at:
Ben Lilienthal ben@vapps.com
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VP, Marketing
Vapps is seeking an experienced direct and channel marketer to manage the launch and execution of marketing programs for Vapps inbound sales channel to meet acquisition and retention goals. This individual will utilize project management skills to plan, schedule, monitor resources & deadlines for major marketing projects while promote an environment that supports customer experience & complete project planning.
This position will report directly to the CEO and be responsible for driving new customer acquisition growth and customer retention efforts across our suite of SMB products.
This position will work closely with existing and new online media partners, including search engines, portals, IM clients(Skype, Yahoo!, etc…) and vertical sites, to set up new advertising campaigns, drive traffic, oversee creative, monitor and analyze reports, and optimize landing page and campaign performance with the goal of acquiring and retaining online customers.
The Vice President, Marketing will interface with all media partners on a daily basis, and is responsible for building and maintaining strong working relationships. This individual will also be responsible for the development and enhancement of the company’s advertising programs.
The Vice President, Marketing will work closely and collaboratively with team members within the organization and other internal departments, including Product Management, Telecoms and R&D.
Responsibilities include:
Day-to-day management of all of the company’s online and partner strategic marketing programs.
Day-to-day management of the company’s search engine, IM and vertical partners, including:
• Banner ad trafficking using: Campaign planning and management, A/B variability testing, full campaign analysis, ROI optimization and reporting
• Banner and landing page creative development, testing, tracking and conversion optimization
• Create and implement aggressive internal database marketing and customer retentions efforts.
• Expertise on internal and 3rd party ad serving and tracking tools
• Management of all tactical client communications
• Quality assurance and accounting reconciliation
Qualifications include:
• 5+ years of Direct Marketing Experience, B2B experience in online marketing, campaign development and management, customer acquisition and retention.
• Negotiation, account development and management skills
• Disciplined, data-driven decision-making
• BA with 2-4 years online marketing experience preferred
Other Required Skills:
• Very strong attention to detail and process
• Self-starting, motivated, high energy
• Superior team skills with proven ability to collaborate successfully
• High personal standards of excellence
• Results-oriented with strong analytical skills
• Microsoft Office, especially Excel
• Able to multi-task and prioritize appropriately
• Strong communication skills
The Company offers an excellent compensation and benefits package. Our work environment in Hoboken, NJ is casual and friendly and focused on creating success for both our employees and our company. If interested, please submit your resume in complete confidence.
About Vapps
Vapps is a 4 year-old VoIP audio conferencing services provider. Our industry-leading branded-services are distributed through 3rd parties like Skype and Yahoo! as well as directly by Vapps.
We are looking to increase our rate of customer acquisition through structured and measurable marketing campaigns.
You will work directly with the company founders’ and executives on devising, implementing and executing strategic initiatives.