In going through various sites this morning reading the news I saw a bunch Vonage Flash ads and skyscraper banner ads. Check out register.co.uk for one. But looking at the creative I’ve been seeing, almost all of Vonage’s online ads seem to feature highly attractive women. It makes me think that they are going after … Read more
Om has gathered a bunch of financial comments together.
On KenRadio.com’s World Technology Roundup I’ve regularly said that AT&T is using it’s legacy as part of the creative strategy. Seems another veteran ad guy shares the same opinion. I share Jonathan’s opinion that Vonage, which has yet to launch a mass media campaign, but is planning one has an uphill battle. AT&T’s preemptive Olympic … Read more
After he linked to a post of mine on Thursday, I’ve been following this new blogger on the scene. Seems like me, he’s an ad/interactive/marketing agency guy. The blog Atmaspheric Endeavors is worth reading and has made my bloglines list.
AT&T’s CallVantage service gets put through the paces by the New York Times. What I don’t get is the reporter’s reference to the word modem. A modem modulates and demodulates, and no part of the D-Link Telephone Adapter which AT&T provides does that. The closest thing it does is serve as an analog to digital … Read more
Electronic News has a good viewpoint on the idea of VoIP as a convergence tool. What makes the story interesting is the idea of RFID and how it could easily make one device and a SIP back end very interesting even if the writer doesn’t draw that direct connection.
CNET Asia reports on Skype, SipPhone and MediaRing. Nothing really new in the article except most people forget about SipPhone.What many don’t know is the termination is coming from one of the largest telecom companies in the world that is not USA based, according to well placed sources. Much of what Skype is seeking to … Read more
A report out today highlights the growing deployment of VoIP and reasons why it is seeing such a rapid uptake. The real reason is money. VoIP saves money, especially in new office build outs. One ethernet cable can now carry both Voice and Data. The electricians and phone installers of old, have been replaced by … Read more
If this posting in DSLReports User’s Forum is accurate, then this is what has to be one of the most short sighted and potentially embarassing moves I’ve seen in the short history of Vonage, and one that takes the cake of how not to do a marketing effort unless alienation of your most loyal and … Read more
In a move clearly designed to make VoIP more available in the UK, Ofcom, the regulators of telecom in Britain announced efforts to further unbundle the local look. This is a major step for the marketplace and will only futher propel adoption of VoIP by helping to keep the costs down. Expect some of the … Read more
