The Drawbacks of Pay-for-Placement PR

Navigating the Pitfalls of Pay-for-Placement PR While the pay-for-placement PR model offers predictability, it comes with its own set of challenges. This model can sometimes blur the lines between genuine news and paid content, affecting perceived credibility. Let’s look at three examples of Pay for Placement PR. A consumer electronics brand pays for a feature … Read more

Bessemer’s State of The Cloud Is a Must Read

Well, well, well. Bessemer Venture Partners (BVP) has done it again with their latest “State of the Cloud 2024″ report. And let me tell you, it’s a game-changer. If you’re even remotely involved in the cloud or AI industry, you’d be foolish not to dive into this report head-first. The key takeaway? AI is no … Read more

Voice as the Vanguard: Embracing AI’s Audio Ascendancy

Brian Chen, the tech reporter at The New York Times, today presented a compelling case for the unparalleled influence of voice in AI-driven interfaces. His article points out the pivotal shift towards voice technology and emphasizes how AI is thriving in this medium and revolutionizing our interactions with the digital world. I tend to agree, … Read more

3 things Google learned from professional creatives about their hopes for AI

As someone who has spent time in the advertising world, I often interacted daily with creatives. With AI now a part of my everyday life for almost two years, it’s been fascinating to observe what creatives think about this technology. Initially, I encountered resistance from veteran creative professionals, while younger and more recently established designers … Read more

Presentations that Resonate: The Shift from Impress to Express

In the realm of impactful communication, it’s easy to fall into the trap of trying to dazzle our audience with our knowledge and expertise. However, true connection and lasting impact come from a place of authenticity and value, not from the grandiosity of our presentation skills. Taking cues from contemporary insights and my own experiences, … Read more

The Landline is Dead. Long Live the Landline

The Landline is Dead. Long Live the Landline In an era where rapid technological evolution seems to render yesterday’s innovations obsolete, the humble landline has surprisingly held its ground despite the pervasive rise of mobile communications. However, recent developments suggest that this stalwart of telecommunication is undergoing a significant transformation, signaling both an end and … Read more