Navigating the Pitfalls of Pay-for-Placement PR While the pay-for-placement PR model offers predictability, it comes with its own set of challenges. This model can sometimes blur the lines between genuine news and paid content, affecting perceived credibility. Let’s look at three examples of Pay for Placement PR. A consumer electronics brand pays for a feature … Read more
Robots are an interest of mine and what I’m learning is very fascinating. Recently a friend of mine shared the thought that unions are fearful of robots replacing people, but I see it differently. Imagine robots that don’t just perform repetitive tasks in one spot, but move around and work alongside us. Welcome to the … Read more
YouTube, via a report that found its way to my inbox, got me thinking about the impact of the marketing concept known as “the Creator Takeover.” Remember when we eagerly awaited our favorite TV shows to air? Those days feel like ancient history now in an era of time-shifted viewing vs. the days of appointment … Read more
As we stand on the brink of another technological revolution, it’s impossible not to be both excited and slightly apprehensive about the rapid advancements in artificial intelligence (AI). Over the next 24 to 36 months, the AI landscape is set to evolve in ways that will fundamentally transform various industries and our everyday lives. Here’s … Read more
As someone who has spent time in the advertising world, I often interacted daily with creatives. With AI now a part of my everyday life for almost two years, it’s been fascinating to observe what creatives think about this technology. Initially, I encountered resistance from veteran creative professionals, while younger and more recently established designers … Read more
Frequent travelers like myself have a love-hate relationship with hotel stays. We often find ourselves wrestling with the little things that should be no-brainers, like the proper refilling of toiletry bottles in the hotel room’s bathroom. Here’s a scenario that’s all too familiar: You arrive at your hotel, exhausted and ready to freshen up, only … Read more
As a board member for a series of Non-Profit organizations, I was excited to read about how Google.org has launched its first generative AI accelerator program, supporting 21 nonprofits focused on various social impact areas like climate, health, education, and crisis response. These organizations will receive mentorship, technical training, and funding to develop high-impact applications of … Read more
In the realm of impactful communication, it’s easy to fall into the trap of trying to dazzle our audience with our knowledge and expertise. However, true connection and lasting impact come from a place of authenticity and value, not from the grandiosity of our presentation skills. Taking cues from contemporary insights and my own experiences, … Read more
The Landline is Dead. Long Live the Landline In an era where rapid technological evolution seems to render yesterday’s innovations obsolete, the humble landline has surprisingly held its ground despite the pervasive rise of mobile communications. However, recent developments suggest that this stalwart of telecommunication is undergoing a significant transformation, signaling both an end and … Read more
I had a lot of fun moderating the 20th Anniversary of the Pulver Order event last week at The National Press Club in Washington D.C. During the two hours of panels, we unraveled the FCC’s Pulver Order and in turn, providing a comprehensive look at its implications and the preceding legal quagmire and the post … Read more
