I Phound The Next Big Thing:

Reimagining Digital Communication: Why Phound’s Privacy-First Approach Caught My Attention You all know that I’ve been watching the digital communication space evolve for years, and I have to tell you about something interesting I’ve been working on for the past two months. It’s called Phound, and it’s tackling a challenge that’s been bugging me (and … Read more

The News Release Is Not Dead

Looking at the latest Cision “State of the Press Release” report for 2024, I’m struck by how press releases continue to defy the “dying medium” narrative that’s been floating around for years. The data tells an interesting story – one that might surprise the digital-first zealots who’ve been predicting the death of traditional PR tools. … Read more

Are You Experienced-Experiential Marketing in 2025

Lately, I’ve been looking at a key evolution in the events and marketing landscape. Experiential Marketing, and this is no longer a trend; it’s becoming the expectation. By 2025, it will be the dominant force, especially for brands seeking to cut through the noise and connect with audiences on a deeper level. Let’s explore the … Read more

The Dawn of Creator-Driven Entertainment: Why It Matters

YouTube, via a report that found its way to my inbox,  got me thinking about the impact of the marketing concept known as “the Creator Takeover.” Remember when we eagerly awaited our favorite TV shows to air? Those days feel like ancient history now in an era of time-shifted viewing vs. the days of appointment … Read more

Bessemer’s State of The Cloud Is a Must Read

Well, well, well. Bessemer Venture Partners (BVP) has done it again with their latest “State of the Cloud 2024″ report. And let me tell you, it’s a game-changer. If you’re even remotely involved in the cloud or AI industry, you’d be foolish not to dive into this report head-first. The key takeaway? AI is no … Read more

Voice as the Vanguard: Embracing AI’s Audio Ascendancy

Brian Chen, the tech reporter at The New York Times, today presented a compelling case for the unparalleled influence of voice in AI-driven interfaces. His article points out the pivotal shift towards voice technology and emphasizes how AI is thriving in this medium and revolutionizing our interactions with the digital world. I tend to agree, … Read more

3 things Google learned from professional creatives about their hopes for AI

As someone who has spent time in the advertising world, I often interacted daily with creatives. With AI now a part of my everyday life for almost two years, it’s been fascinating to observe what creatives think about this technology. Initially, I encountered resistance from veteran creative professionals, while younger and more recently established designers … Read more