Are You Experienced-Experiential Marketing in 2025

Lately, I’ve been looking at a key evolution in the events and marketing landscape. Experiential Marketing, and this is no longer a trend; it’s becoming the expectation. By 2025, it will be the dominant force, especially for brands seeking to cut through the noise and connect with audiences on a deeper level. Let’s explore the … Read more

The Dawn of Creator-Driven Entertainment: Why It Matters

YouTube, via a report that found its way to my inbox,  got me thinking about the impact of the marketing concept known as “the Creator Takeover.” Remember when we eagerly awaited our favorite TV shows to air? Those days feel like ancient history now in an era of time-shifted viewing vs. the days of appointment … Read more

3 things Google learned from professional creatives about their hopes for AI

As someone who has spent time in the advertising world, I often interacted daily with creatives. With AI now a part of my everyday life for almost two years, it’s been fascinating to observe what creatives think about this technology. Initially, I encountered resistance from veteran creative professionals, while younger and more recently established designers … Read more

Time for Some Album Art

I go back to the days of Hipgnosis, creators of some of the most amazing album covers ever. So, when I read the article “35 Best Midjourney Prompts for Album Covers” on Great Prompts, I couldn’t help but wonder what their team of artists could be doing in the new era of generative AI. The … Read more

Transforming the Future of Music Creation

The speed in which AI is transforming the music industry is game changing. How artists and producers embrace it, will shape the sounds of generations to come as today Google DeepMind has announced its most advanced AI music generation model called Lyria, as well as two AI experiments in collaboration with YouTube. Lyria is capable … Read more

Amazon, Apple and Google Steal The Show at CES

The enemy of my enemy is my friend, and this week's CES is clearly showing how what was once the way companies did business, has changed, and at the same time, what's old is new again and companies who once fought with each other are finding new ways to be allies. For example, Apple stopped … Read more

The Comunicano for Friday February 17 2017

  Last night I dined out using Feastly for the first time. It was the way to book seats at a “pop up” dinners across the USA. The dinner was the debut of former Herringbone LA chef Jason Witzl, who is in the process of opening up his own Cal-Ital place, Ellie’s, in DTLA. Not … Read more