The Drawbacks of Pay-for-Placement PR

Navigating the Pitfalls of Pay-for-Placement PR While the pay-for-placement PR model offers predictability, it comes with its own set of challenges. This model can sometimes blur the lines between genuine news and paid content, affecting perceived credibility. Let’s look at three examples of Pay for Placement PR. A consumer electronics brand pays for a feature … Read more

The Dawn of Creator-Driven Entertainment: Why It Matters

YouTube, via a report that found its way to my inbox,  got me thinking about the impact of the marketing concept known as “the Creator Takeover.” Remember when we eagerly awaited our favorite TV shows to air? Those days feel like ancient history now in an era of time-shifted viewing vs. the days of appointment … Read more

Pay-for-Performance PR: Securing Genuine Editorial Coverage for Your Business

Unpacking Pay-for-Performance PR: What You Need to Know In the dynamic world of public relations, businesses often seek innovative ways to secure media coverage and elevate their brand visibility. One such method that is gaining traction is the pay-for-performance (PFP) PR model. This results-oriented approach ensures that PR firms earn their fees only when they … Read more

Bessemer’s State of The Cloud Is a Must Read

Well, well, well. Bessemer Venture Partners (BVP) has done it again with their latest “State of the Cloud 2024″ report. And let me tell you, it’s a game-changer. If you’re even remotely involved in the cloud or AI industry, you’d be foolish not to dive into this report head-first. The key takeaway? AI is no … Read more

Voice as the Vanguard: Embracing AI’s Audio Ascendancy

Brian Chen, the tech reporter at The New York Times, today presented a compelling case for the unparalleled influence of voice in AI-driven interfaces. His article points out the pivotal shift towards voice technology and emphasizes how AI is thriving in this medium and revolutionizing our interactions with the digital world. I tend to agree, … Read more

3 things Google learned from professional creatives about their hopes for AI

As someone who has spent time in the advertising world, I often interacted daily with creatives. With AI now a part of my everyday life for almost two years, it’s been fascinating to observe what creatives think about this technology. Initially, I encountered resistance from veteran creative professionals, while younger and more recently established designers … Read more

21 nonprofits join Google’s first generative AI accelerator

As a board member for a series of Non-Profit organizations, I was excited to read about how Google.org has launched its first generative AI accelerator program, supporting 21 nonprofits focused on various social impact areas like climate, health, education, and crisis response. These organizations will receive mentorship, technical training, and funding to develop high-impact applications of … Read more