Apple Cracks

Well, well, well… Look who’s finally loosening their grip on the reins! Apple, the tech giant known for its “our way or the highway” approach, is taking a surprising turn with iOS 18.2. And let me tell you, it’s about damn time. So, what’s the big deal? Apple finally allows users to set default apps … Read more

Architecture of Identity-Where clarity, focus, and intention are at the heart of a company’s success

The Architecture of Identity isn’t just about building a brand. It’s about defining your reason for existing in the world. It’s about knowing who you are at the core and expressing that identity with clarity, simplicity, and purpose. It’s not enough to be a company that makes products. You have to be a company that … Read more

The Power of Storytelling: Building a Legendary Brand

Have you ever wondered why some brands stick in your mind while others fade away?It’s not just about having a great product or service. It’s about telling a story that captivates your audience and turns them into loyal fans. As someone who’s been in the tech and communication world for years, I’ve seen firsthand how … Read more

Telling the Architecture of Identity Story V1

For over 20 years William Ryan and I have been applying the concept of hashtag#storytelling known as “The Architecture of Identity” to brands and businesses the world over. Over the coming weeks, we’ll tell its story in different ways to help founders, marketers, and decision-makers understand why “the AofI” is so important and why they … Read more

The New iPhone SE 4

The upcoming iPhone SE 4, expected to launch in 2025, is shaping up to be a significant upgrade over its predecessor. Some of the key features include: The SE 4 will likely be positioned as a mid-range iPhone, priced between $459 and $499, which is slightly more expensive than its predecessor. Overall, this model is … Read more