Have you ever watched a company’s reputation crumble in real-time? That’s exactly what I witnessed as Delta Airlines fumbled their way through a recent technical meltdown. As someone who’s been in the crisis management game for over three decades, I couldn’t help but cringe at their missteps. But hey, every disaster is a learning opportunity, … Read more
The Magic of Storytelling: How Your Organization’s Narrative Can Change Everything Have you ever wondered why some companies seem to have an almost magical ability to captivate their audience, inspire their employees, and stand out in a crowded market? I’ve been thinking about this a lot lately, and I’ve come to a realization: it’s all … Read more
Navigating the Pitfalls of Pay-for-Placement PR While the pay-for-placement PR model offers predictability, it comes with its own set of challenges. This model can sometimes blur the lines between genuine news and paid content, affecting perceived credibility. Let’s look at three examples of Pay for Placement PR. A consumer electronics brand pays for a feature … Read more
Robots are an interest of mine and what I’m learning is very fascinating. Recently a friend of mine shared the thought that unions are fearful of robots replacing people, but I see it differently. Imagine robots that don’t just perform repetitive tasks in one spot, but move around and work alongside us. Welcome to the … Read more
Remember that scene in “The Hitchhiker’s Guide to the Galaxy” where Arthur Dent pops a Babel fish in his ear and suddenly understands alien languages? Well, folks, we’re not far off from that reality, and Google Translate just took us one giant step closer. As someone linguistically challenged beyond hotel, restaurant, and wine bar French … Read more
YouTube, via a report that found its way to my inbox, got me thinking about the impact of the marketing concept known as “the Creator Takeover.” Remember when we eagerly awaited our favorite TV shows to air? Those days feel like ancient history now in an era of time-shifted viewing vs. the days of appointment … Read more
Have you ever scrolled through your feed and wondered, “Is that really them posting?” Well, you’re not alone. I’ve been thinking a lot lately about the growing trend of people outsourcing their social media presence, and I’ve got to say that it’s bothering me more than I expected. Let’s face it: we’re all busy. The … Read more
Unpacking Pay-for-Performance PR: What You Need to Know In the dynamic world of public relations, businesses often seek innovative ways to secure media coverage and elevate their brand visibility. One such method that is gaining traction is the pay-for-performance (PFP) PR model. This results-oriented approach ensures that PR firms earn their fees only when they … Read more
The world of PR has been changing, and businesses now face a choice: pay for performance or pay for placement. In the former, PR firms only get paid if they deliver results; in the latter, companies shell out for guaranteed media coverage. It’s a battle between the thrill of the chase and the comfort of … Read more
I’m tired. I’m tired of the b.s. in marketing communications where. CMOs and CEOs simply don’t know the difference between real earned media and the paid placements. As someone who grew up in the real earned media world, where news coverage was based on it being credible the blurring of the lines between earned and … Read more
