The world of PR has been changing, and businesses now face a choice: pay for performance or pay for placement. In the former, PR firms only get paid if they deliver results; in the latter, companies shell out for guaranteed media coverage. It’s a battle between the thrill of the chase and the comfort of … Read more
I’m tired. I’m tired of the b.s. in marketing communications where. CMOs and CEOs simply don’t know the difference between real earned media and the paid placements. As someone who grew up in the real earned media world, where news coverage was based on it being credible the blurring of the lines between earned and … Read more
Well, well, well. Bessemer Venture Partners (BVP) has done it again with their latest “State of the Cloud 2024″ report. And let me tell you, it’s a game-changer. If you’re even remotely involved in the cloud or AI industry, you’d be foolish not to dive into this report head-first. The key takeaway? AI is no … Read more
The CEO as Chief Storyteller: Crafting a Singular Narrative CEOs play a crucial role in shaping and communicating their company’s brand narrative. Effective storytelling by CEOs can align the organization, engage stakeholders, and drive the company’s strategic vision. Here are three examples of CEOs who excel as chief storytellers. Elon Musk’s Visionary Narratives Elon Musk, … Read more
Resonating with Stakeholders: The Art of Transparent and Authentic Brand Stories In today’s business environment, brands must navigate a complex landscape of stakeholder expectations. Creating a meaningful and resonant brand story is essential for connecting with consumers and driving loyalty. Here are three examples of brands that excel in this area. Unilever’s Commitment to Sustainability … Read more
The Misguided Ban on Cellphones in Los Angeles Schools In a move that has sparked considerable debate, the Los Angeles Unified School District (LAUSD) Board of Education recently voted to ban the use of cellphones and social media by students during school hours, effective January 2025. While the intention behind this decision—to minimize distractions and … Read more
The Secrets Behind Successful Brand Stories: Global Reach and Human Connection Successful brand stories blend a global perspective with deep human connections. These narratives resonate across different cultures and demographics, creating a comprehensive and relatable brand image. Here are three examples of successful brand stories that achieve this balance. Coca-Cola’s “Share a Coke” Campaign Coca-Cola’s … Read more
Driving Bold Change Through Clear and Compelling Stories A clear and compelling story can be a powerful tool for driving transformation during organizational change. By understanding and articulating the need for change, leaders can inspire and guide their teams through the transition. Here are three examples of how storytelling drives bold change. IBM’s Transformation IBM’s … Read more
As we stand on the brink of another technological revolution, it’s impossible not to be both excited and slightly apprehensive about the rapid advancements in artificial intelligence (AI). Over the next 24 to 36 months, the AI landscape is set to evolve in ways that will fundamentally transform various industries and our everyday lives. Here’s … Read more
Moving Beyond PowerPoint: Engaging Audiences with Powerful Stories In the business world, moving people with stories is a critical skill. Rather than relying solely on PowerPoint presentations and statistics, businesses can engage their audiences more deeply by telling compelling stories. Here are three examples of how storytelling can effectively move people. Apple’s Product Launch … Read more
