Apple won the upscale. WhatsApp won the rest. Microsoft had both within reach and let it all go.
Start with the numbers, not the mythology. Pew’s latest report, Americans Social Media Use 2025, puts WhatsApp at about one third of U.S. adults, up from 23 percent in 2021. That is a serious mid-tier platform in a country where everyone assumed SMS and iMessage had permanent squatter’s rights. Drill into Pew’s earlier Americans Social … Read more