Andy Abramson

Throughout his career, Andy Abramson has been involved in all facets of marketing communications and the digital world through his marketing services agency, Comunicano, which operates globally as an all virtual agency.  Since 2000, Andy and his company, Comunicano, have propelled 56 company exits in the fintech, web, Internet, mobile, telecom, media, pharma, financial services, and IT infrastructure sectors, generating more than **$6 billion** for the investors, founders, and employees via M&A or IPOs. In addition to leading Comunicano, he most recently served as Global Chief Marketing Officer of AEHRA], the Milan based Italian electric vehicle startup, while also being cofounder of wineTOURia, a wine marketing and communications agency. Some of the other companies that have been acquired or went public include StubHub, GrandCentral, Telesphere, Boingo, CounterPath, GIPS, SimpleSignal, SightSpeed, Dynamicsoft, WebDialogs, HiDef Conferencing, Arcot Systems, BridgePort Networks, Verseon and Comgates. He has previously served as Senior Advisor to Counterpath, Dialpad, AT&T, Nokia, AOL, and many other companies on a global basis on matters related to the telecom industry, marketing, communications and crisis management. More impressive than the numbers are who has done the acquiring. Google and Vonage each have acquired two, while eBay, IBM, Cisco, Nokia, Yahoo, Symantec, Logitech, Citrix, RIM and Computer Associates are some of the more recognizable names. A pioneer in remote work and virtual team leadership, Andy Abramson recently served as the Chief Marketing Officer for Fonative, the Lowell, MA-based CPaaS company focused on compliant communications for regulated industries including healthcare, government, and financial institutions. He joined the company in May 2019. Andy guided the company in strategy and implementation of marketing, demand generation, special events, corporate communications, public relations, influencer development, social media, and reputation management. Additionally, he held a similar CMO role with SkySwitch, the leading white-label and channel only UCaaS provider in North America, redefining their marketing and brand initiatives and serving as Executive Producer of their annual conference, Vectors. SkySwitch was acquired in 2021 by BCMOne. He initially rejoined the agency world in 1992 after guiding sports marketing and public relations for The Upper Deck Company that followed serving within Account Management for Los Angeles based FCB/Impact. There he supervised sports marketing and sponsorship and client account management for leading brands, including Spalding and Dr. Scholls’, while overseeing the Celebrity All Star Hockey Team account as General Manager. In addition to his work with clients, Andy has spent over 24 years in sports marketing and management in a series of executive and managerial positions with The Philadelphia Flyers, Philadelphia Wings, and Denver Nuggets and serving as General Manager of The Celebrity All-Star Hockey Team. He is credited with establishing the Flyers youth hockey and fan development program, Hockey Central in 1976, and over 25 other programs that established a future fan base for the National Hockey League team. He began his sports industry career at age 14 in the Public Relations Department of The Philadelphia Wings Pro Lacrosse Club. An avid wine collector, accidental winemaker, and global traveler Andy is the North American Ambassador for the International Grenache Association. He holds a Bachelor’s degree in Journalism from Temple University. In the past he has served as a Commissioner for multiple amateur sports leagues, and was the youngest ever Registrar for the Amateur Hockey Association of the United States. He has also been an appointed Commissioner for both Public Safety and Parks and Recreation in the City of Solana Beach, CA and served as President of The Saratoga West HOA. Currently, Andy is a member of the board of directors of More Too Life, a leading anti-human trafficking organization, and is a Director Emeritus of The Atlantic Amateur Hockey Association, where he is also an honored first-ballot inductee in their Hall of Fame, as well as on the board of advisors of multiple technology startups.

18 GAME NFL $EA$ON I$ ALL ABOUT THE $$$

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This push for an 18-game season is fundamentally a revenue maximization strategy, not a competitive or fan-first initiative. Robert Kraft frames it as supporting labor and reflecting fan demand, but the underlying driver is simple: each additional regular-season game is a new, premium monetization event layered onto an already saturated sports media market. The NFL’s … Read more

We Have Seen This Movie Before

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None of this should feel unfamiliar if you lived through telecom, mobile, or cloud. In the early 2000s, U.S. carriers convinced themselves that owning the network meant owning the future. They optimized for ARPU, control, and contractual lock-in. Meanwhile, VoIP app companies, OTT operators, and Skype all focused on deployment speed, adoption depth, and scale … Read more

Prediction: Meta Will Bring Manus Minutes to WhatsApp — and It Will Change How People Use Voice

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By now, it should surprise no one that Meta is methodically weaving AI deeper into its communications stack. The recent announcement of Manus Minutes — an AI-powered way to capture, summarize, and extract meaning from conversations — feels like one of those features that doesn’t stay standalone for long. Here’s my prediction: Meta will integrate … Read more

Why Pro Sports Had to Go Global

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Global sports expansion is no longer a cultural victory lap. It is a hard-nosed capital strategy built for a world where domestic markets are saturated, the cable bundle is decaying, and every new media cycle has to look larger than the last one to keep valuations and leverage ratios from getting ugly. The NBA and … Read more

Sports Marketing as Infrastructure

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Most brands still get sports marketing wrong. They write big checks for stadium naming rights, slap a logo on a building, and convince themselves they’ve won. They haven’t. What I’ve learned, first from 24 years inside sports marketing and later from being involved in 63 startup exits across tech, is this: the brands that actually … Read more

Ever Have That Feeling Before? Well I Do

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Reading Marketing Dive’s piece today on “How rising retail brands use influencers to combat digital overload” gave me that familiar “we’ve done this before” feeling. The article frames creator relationships as the adaptive layer brands need when platforms keep shifting formats, algorithms, and attention, and most of all, it points to growing consumer fatigue with … Read more

When the Broadcast Is an App Icon: Why It Might Be OK

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We’re witnessing the end of an era and perhaps the beginning of another. The traditional sports telecast, once the hallowed perch where voices like Vin Scully and Harry Kalas painted summers in living color, is being unseated. Not by better microphones or smarter analysts, but by the app icon on your phone. Two seismic stories … Read more

The Wine Bar

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Wine bars aren’t restaurants pretending to care about wine. They’re the inverse: wines that happen to have a kitchen attached. I’ve spent decades hunting them across continents, not because I’m chasing Michelin stars or Instagram moments, but because wine bars are where the conversation between terroir and table gets honest. No sommelier theater. No $300 … Read more

From Orbit City to Silicon Valley: How The Jetsons Got the Future Right (and Sometimes Wrong)

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There’s something wonderfully nostalgic about The Jetsons, the 1960s animated sitcom that gave us a peek into “the future” as imagined from the space age. Orbit City’s flying cars, robot maids, and meals in pills still evoke laughter and awe. But take a closer look, and you’ll find that many of those fanciful ideas aren’t … Read more

Never Slow Down, Never Grow Old-Alternate Version

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A Lesson from Mary Jane’s Last Dance– “Well, I don’t know, but I’ve been toldYou never slow down, you never grow old.” That opening line from Mary Jane’s Last Dance is one of those lyrics that feels tossed off casually, but lands with weight. It’s observational, almost conversational, yet it says something most of us don’t fully … Read more