Click4Talk has released a web browser and banner ad friendly applet that enables VoIP on a Click and talk basis.
While the concept has been around for a few years, Hilton Hotels has used it for a long time, the packaging up of an easy to use interface, the browser and the ability to reach support means people don’t have to reach for the phone if their PC is microphone enabled.
Who is this good for? Web sites that currently offer chat based support have to be their first target. After that, it’s anyone looking to drive rapid customer response and service.
Add in the push from Google and Yahoo for local search and you will see a whole new cottage industry spring up around the VoIP based support world.