Cisco likes to get third parties to validate its technology. Why? No one gets fired for buying Cisco these days, and having third parties come along and confirm their claims only makes them look better. So it should come as no surprise that Cisco keeps using their proven model in data networking marketing–announce, announce again, get third parties on board, get analysts on board, sell more–is being used in VoIP.
In the case of VoIP security, a rather hot topic withing IT departments, this report will go a long way in helping the Cisco sales team get beyond the early adopter and into the more mature buying market. Why else would they have done it?