On KenRadio.com’s World Technology Roundup I’ve regularly said that AT&T is using it’s legacy as part of the creative strategy. Seems another veteran ad guy shares the same opinion.
I share Jonathan’s opinion that Vonage, which has yet to launch a mass media campaign, but is planning one has an uphill battle. AT&T’s preemptive Olympic strategy means all others have to follow, not be considered the leader in the public’s mind.